Ajit Jaokar and Bling Software CEO to Co-Present on Deploying Mobile Widgets at Mobile Web Americas

October 3, 2007; 05:03 AM

LAKE BUENA VISTA, Fla., Oct. 2 /PRNewswire/ -- WHO: Ajit Jaokar, author of the book "Mobile Web 2.0" and founder of Futuretext, and Roy Satterthwaite, co-founder and CEO, Bling Software. WHAT: Mobile Web Americas Session Title -- Deploying Mobile Widgets Widgets are becoming common on the Web. With the proliferation of full Web browsers on the mobile Web (i.e. browsers supporting the Web standards like Javascript and CSS), we are seeing the deployment of widgets on the mobile Web. Widgets lend themselves naturally to the mobile environment due to their simple, monolithic format. However, this is a new area and there are many pitfalls associated with the deployment of widgets to the mobile Web such as standards, optimization, access to device APIs etc. During this session, Jaokar and Satterthwaite will cover: -- Design issues relating to the Mobile Web. -- Practical examples from iPhone, Nokia, Opera and Bling Software. WHEN: Wednesday, October 3 at 2 p.m. WHERE: Regal Sun Resort (formerly Grosvenor Resort) 1850 Hotel Plaza Blvd. Lake Buena Vista, Florida 32830-2202 For more information on Mobile Web Americas, please visit http://www.mobilewebexpo.com/.

About Bling Software

Bling Software enables the lowest cost to development time for mobile Web content resulting in the most dynamic consumer experience possible. With the industry's first and only Ajax-based Web application client, anyone who can build a Web page can now author a mobile application, in days, not months. With the Bling Player, consumers can now enjoy the most visually stunning and data-rich web content possible without the slow response time typically found in today's mobile offerings. For more information on Bling Software, please call 925-467-1690 or visit http://www.blingsoftware.com.