A New Web Design for a New Approach

July 9, 2007; 04:09 AM

The New York City based web design company, ForeScene Inc., recently did a major revamp of their corporate website to highlight their approach towards their work philosophy. Their clean, accessible and no-nonsense web design is meant to convey to their prospective and current clients that they mean business, and they are interested in designing and developing websites that perform, not just act as show pieces. The primary intent of the redesign was to better serve Internet customers by improving online identity, including a new look and simple navigation schema. The new, totally CSS-based layout is in sync with the taste of the times with an eye on the future. All the important links are visible at the top and their contact form appears at the top left corner of their home page so that the visitors can contact them with minimum effort.

"We don't believe in 'if it isn't broke, don't fix it," says Juan Carlos Martinez, President, ForeScene Inc. "Our previous design was, I would say, cool, and our website, as it is now, was fetching decent business for us, but we don't fear change and we are always aiming for higher goals. The new design is a part of that willingness to change, experiment and aiming for higher goals."

And ForeScene Inc., as it seems, does aim for higher goals as it not just provides web design and development services; it also provides complete Internet marketing solutions that involve:

• Web design
• Website development
• E-commerce development and installation
• Search engine optimization
• Online advertising
• Hosting

At the nucleus of ForeScene philosophy is an amalgamation of look and functionality. The team believes in providing cutting-edge solutions without compromising on functionality and the visual appeal of the design. Most of its designers and developers are rich in experience, having worked in the trenches with some of the biggest brands of the web designing and development industry. They are proficient with developing traditional as well as Web 2.0 websites including highly interactive AJAX applications. Add to it SEO and Internet marketing and the client has got a "complete solution."

Their stress on providing SEO and Internet marketing services is not a value-addition: it's a full-blown service that they provide as a stand-alone service too. They very well understand the ineluctable importance of SEO and how online business and Internet marketing are interrelated. That's why they put a great stress on getting the right traffic to their clients' websites.

Being in New York City, the company has a wider reach and can serve a diverse spectrum of clients from a business hub.