June 25, 2007; 05:18 AM Embarc has launched a re-designed Web site for Athena Diagnostics,
Inc., a reference laboratory dedicated to the development and
commercialization of diagnostic testing in the fields of neurology,
endocrinology and nephrology.
Sales and support staff now have
access to unprecedented online tools to streamline the identification
and ordering of the appropriate diagnostic test, as well as a resource
for storing and categorizing ordering and billing information with
Athena's new online account center.
As the leading provider of
esoteric neurological diagnostic assays, a major component of Athena's
genetic testing capabilities is licensed through collaborations with
academic medical centers from around the world, representing a
commitment to cutting-edge technology and close relationships with
world-renowned experts in neurology and genetics. The technical staff
at Athena Diagnostics performs over 200 assays for neurological,
endocrine, and renal diseases using a variety of sophisticated
laboratory methods. Athena chose Embarc, Inc., one of the Northeast's
leading interactive agencies, for their proven strategic process,
technical capabilities, and award-winning creative work.
"We
created the Athena Diagnostics website to showcase how their advanced
science benefits patients and physicians all over the country, every
day," said Matthew Mamet, President of Embarc. "Using the latest web
technologies such as AJAX to streamline the process of finding,
selecting, and ordering the right diagnostic test has proved to be a
vital communication tool between Athena and their clients - ordering
physicians and labs."
Embarc's re-design and content management
system implementation also allows for future enhancements including
direct billing, resulting of tests, and account summaries with order
histories.
Arthur Boyce, Athena's Vice President of Marketing,
stated, "Embarc was able to understand both our current and future
customer service needs as we outlined our objectives for the redesign
of our website. Their superior knowledge and fierce attention to the
complexities of this project resulted in a web resource that our
clients can depend on. Their partnership has been invaluable."
About Embarc, Inc. Founded
in 1995, Embarc is an interactive marketing firm that consistently
delivers strategic planning, award-winning design, and leading-edge
technical services in order to acheive measurable business results.
Embarc serves a variety of markets - including vertical expertise in
Biotech, Medical Device, and Pharmaceutical industries. Their clients
include a number of leading companies such as Biogen Idec, Sepracor,
Philips Lifeline, Reebok, and National Grid Wireless.
Learn more about Embarc and Athena Diagnostics at http://www.embarcgroup.com/results
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