Foldera Announces Enhanced Web-Based Information Organizer and Collaboration Application

June 18, 2007; 03:54 AM
Foldera^TM, Inc. (OTCBB:FDRA), the next-generation information organizer and collaboration service for small and medium sized businesses (SMBs), announced today at the Enterprise 2.0 conference that the company is in preparations for expanding its beta program with a significant software release on June 29, 2007. Following the successful implementation of the public preview beta version of Foldera’s product (by the same name) in March, the company will be expanding its offering to additional businesses and users while continuing to enhance its Web-based software-as-a-service application.

Foldera enables SMBs and individual users to achieve maximum productivity through file-sharing, automatic email sorting and simple online project collaboration. The new version includes features such as Ajax-rich inline windows and drag-and-drop capabilities for a seamless and simplified user experience. A proprietary, integrated search tool enables users to search across files, tasks, calendar events and emails with incomparable ease. In addition, Foldera continues to refine the user experience with features such as auto-complete for email addresses and easy-to-use sharing across the service. This suite of features enhances Foldera’s ability to streamline the flow of information for businesses while providing them with tools for contextualized communications, attaching all data to its corresponding ‘Activity Folder’ in real-time.

“Our solution for improving productivity and simplifying workflow is unlike any other product,” said Ken Loyd, chief marketing officer for Foldera. “We are working closely with our customers to continue to provide a superior online collaboration and email solution with automated features that help to contextualize every bit of a user’s work or professional data. There is a significant demand for productivity solutions that can integrate document sharing, email, tasks and calendar events into a simple, cost effective solution that is easy to use and available via the web for anywhere, anytime access and Foldera has successfully tapped in to that market.”

During the company’s beta program, the number of customer accounts quadrupled, reinforcing the market demand identified by Foldera. Currently, more than 1,300 businesses are taking advantage of Foldera’s solution.

“Using Foldera as our main information organizer has been a huge success,” said Aami Solomon, chief financial officer for Swim Venture, Inc. “We have been able to access documents at any of our remote locations, modify important documents and organize our information to our advantage. Overall, Foldera has helped us be more efficient with our services.”

Foldera’s intuitive email system and Activity Folders provide context for all data flowing into users’ accounts, eliminating the need to spend hours sorting and filing email while seamlessly integrating communications and document sharing. In addition, Foldera’s Ajax-rich, Web-based interface ensures maximum reliability and accessibility. The application also features comprehensive security features and full-control of information sharing to provide users with a easy and secured collaboration environment. All information remains completely encrypted during transmission across the internet, so using Foldera at public wireless hot spots or shared terminals is completely safe.

Foldera’s product and features have been enhanced following the company’s initial beta program, based on insight and metrics gained from analyzing customer use. As a result, Foldera re-architected their application and enhanced the data center to optimize usability, performance and scalability. The company is also planning to tap into channel partner distribution opportunities and third party hosting providers to extend Foldera into these customer sales channels. In addition to its “freemium” solution, Foldera will launch premium level business plans during the third-quarter of 2007 to provide professionals with a robust, tiered offering that best meets their needs.

For more information about Foldera, please visit www.foldera.com or stop by the company’s exhibit at Enterprise 2.0 in Boston on June 19^th and 20^th.

About Foldera

Foldera^TM is a secure, and easy-to-use software service that instantly organizes workflow. Foldera combines web-based email, file manager, task manager, calendar, contact manager, and sharable folders into a unified productivity suite, available with a single login from any web browser. Foldera also has the unique ability to instantly sort and file sent and incoming email, files, tasks, and events into folders, on a project-by-project basis, chronologically and in real time.

Foldera expects to generate revenues from the sale of services such as extra data storage, premium service and support plans, as well as from embedded search and contextual advertising. Founded in 2001, Foldera is a publicly traded company (OTCBB:FDRA), headquartered in Huntington Beach, Calif.

Business owners wanting to experience the power and benefits Foldera can bring to information organization and team collaboration should register for a beta account at http://www.foldera.com.

This press release includes a number of forward-looking statements that reflect our management’s current views with respect to future events and financial performance. Forward-looking statements include, but are not limited to, statements that are not historical facts, and statements including forms of the words “intend,” “believe,” “will,” “may,” “could,” “expect,” “anticipate,” “plan,” “possible” and similar terms. Actual results could differ materially from the results implied by the forward-looking statements due to a variety of factors, many of which are discussed throughout this Quarterly Report and in our SEC filings. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. We undertake no obligation to publicly release any revisions to these forward-looking statements that may reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events, unless required by law. Factors that could cause actual results to differ materially from those expressed in any forward-looking statement made by us include, but are not limited to:

• the ability to finance our activities and maintain financial liquidity;
• unexpected resistance to the adoption of our product offering;
• changes in consumer preferences or trends;
• competitive offerings; and,
• the ability to develop a strong brand identity.