Snap Technologist to Present at Apple WWDC on Deploying Cross Platform Applications Using AJAX

June 14, 2007; 02:41 AM
Perfect Market Technologies, Inc., operator of Snap.com, today announced that chief technology officer Michael Agostino, along with product evangelist Jason Fields, will be presenting today to developers on deploying cross-platform applications using AJAX at the Apple Worldwide Developer Conference.

This topic of deploying cross platform applications for AJAX is of particular interest to Apple developers following Monday’s news delivered during Steve Jobs’ keynote that Apple’s iPhone will be open for AJAX applications running in the Safari browser. The Snap team will specifically address how they developed and deployed Snap.com, a visual search engine making heavy use of AJAX and other Web 2.0 technologies, and optimized for Safari.

The rapid growth and popularity of Snap.com led to the creation of Snap Shots, a distributed content engine now featured on over 1 million websites and blogs. Approximately 150 times every second, Snap Shots delivers enhanced content to websites in the form of photo albums, stock quotes, streaming audio and video, product information and more, directly to users as they browse an enabled web page – all in a format that is useful and engaging to users.

Snap Shots, which also make heavy use of cross platform AJAX, are a radical departure from the traditional Internet model of forcing users to browse web site after web site, manually trying to find what they’re looking for. Users trigger Snap Shots whenever they mouse over a link in an enhanced web site. Upon triggering, a small window appears providing the user with additional content relevant to the subject of the link or the enabled text. Snap Shots are interactive and put users in control of their surfing, making for a much richer user experience.

To see Snap Shots in action, visit http://blog.snap.com/snap_shots_showcase. Additional sites already using Snap Shots include http://www.techcrunch.com and http://blog.guykawasaki.com/. Interested developers can visit http://shots.snap.com/ for more information.

About Snap.com

Snap.com is a web search engine that, with its visual approach to search and intuitive user interface, provides users with a unique and more efficient way to view and interact with search results. Snap.com also delivers to businesses a more cost-effective advertising model that aligns search relevance with advertiser goals while also protecting them from click fraud. Snap.com was recently chosen as one of TIME magazine’s 50 Coolest Websites of 2006.

About Perfect Market Technologies

Perfect Market Technologies, Inc., operator of Snap.com, is dedicated to getting users to results they really want faster. Snap.com delivers superior relevance and visual, rich and interactive search results to broadband users, and offers risk-free, flexible Cost-Per-Action advertising with unmatched ROI to advertisers. Perfect Market is a network company of Idealab, a creator and operator of technology businesses, with additional funding from Mayfield Fund. Snap.com builds on Idealab’s achievements in the search industry, including its creation of the paid search model through its former network company Overture Services, which was acquired by Yahoo! in 2003. Perfect Market Technologies is based in Pasadena, CA.

Perfect Market Technologies, Snap.com, Snap Shots, Shot Central, PreviewShot, and PhotoShot, are trademarks or registered trademarks of Perfect Market Technologies, Inc. All other trademarks and registered trademarks are the property of their respective owners. ©2007 All rights reserved.