Interwoven Announces Cutting Edge Content Optimization Solutions for Global Enterprises

March 6, 2007; 04:45 AM
Interwoven, Inc. , the global leader in content management solutions, today announced a series of new solutions to empower organizations to turn content into a powerful asset for improving customer relationships and driving top-line revenue growth.

The portfolio includes Interwoven Segmentation and Analytics, a new solution for increasing the conversion of prospects to customers across online channels; Interwoven Collaborative Document Management, a significantly enhanced solution for improving enterprise collaboration of document-intensive business processes; and Interwoven Brand Management and Interwoven Multi-Channel Delivery, new solutions to manage, extend, and increase the value of an organization's brand across all customer-facing communication channels.

Businesses today face a radically complex market landscape that presents many challenges -- rapidly changing consumer preferences and expectations, an explosion in social computing, and a dramatic shift in sales and marketing investments to the mobile and online worlds. To succeed, organizations must transform their online strategies by capitalizing on new ways of attracting and engaging customers. Businesses must also be able to provide a consistent experience across all customer touch points, including the Web, print, and mobile channels. As such, many of the world's leading brands -- including adidas, FedEx, and Tesco -- are turning to solutions from Interwoven to optimize the use of content to drive business and aggressively compete for customer loyalty in today's increasingly fragmented marketplace.

"For Cingular Wireless, now part of the new AT&T, delivering the right content to the right people at the right time is critical in our strategy for delivering an outstanding customer experience," said Bob Steelhammer, Vice President of e-Commerce at Cingular/AT&T. "We applaud Interwoven's vision for delivering solutions that help tackle the complexity of content that exists inside and outside organizations today. By optimizing how we apply content in every situation and customer interaction we can improve overall customer relationships, and we view Interwoven as a strategic partner for these initiatives."

"We are at the intersection of profound trends that will shape business for the next decade," said Max Carnecchia, president of Interwoven. "These include a seismic shift in how companies engage with their customers, the increasing role of consumers in shaping a company's brand, and the exploding adoption of interactive marketing strategies. Building on our heritage as a pioneer in Web Content Management, today's announcement extends the value our solutions provide to organizations seeking to transform their online business."

The new solutions from Interwoven include the following:

Increase Online Customer Conversions with Interwoven Segmentation and Analytics

For many businesses, the creation of online offers, content, and experiences is time-consuming, expensive, and often follows a one-size-fits-all approach, resulting in a sub-optimal customer experience. The Interwoven Segmentation and Analytics solution addresses this challenge by helping business users deliver a richer and more targeted online experience. The solution helps businesses create, deliver, analyze, and apply content to transform their online presence, giving marketers a flexible and agile solution for converting prospects into customers.

A key component of the solution is Interwoven Targeting, a new product that provides online customer segmentation and a dynamic content-targeting rules engine that delivers the right content to the right customer at the right time.

The Interwoven Segmentation and Analytics solution also supports analysis capabilities to allow businesses to measure the success of online campaigns and offers, apply what they've learned in real-time, and continually optimize the online experience. The solution enables customers to leverage their existing investments by providing an open framework that is designed for interoperability with Web analytics offerings. In conjunction with today's announcement, Interwoven has partnered with WebSideStory, to integrate and resell WebSideStory's HBX and Visual Sciences analytics products as part of the Segmentation and Analytics solution.

To learn more about Interwoven Segmentation and Analytics, please see the press release announced today "Interwoven Announces Segmentation and Analytics Solution to Increase Online Customer Conversions."

Tackle Business Process Complexity with Interwoven Collaborative Document Management

Just as unlocking content plays a critical role in improving the customer experience to fuel growth, effective content management can also unlock the value of employees by driving more efficient collaboration. This is especially true in document-intensive corporate functions, such as accounting, human resources, legal, and marketing, where effective content management is critical for achieving operational efficiency and improved decision making.

The centerpiece of Interwoven Collaborative Document Management, Interwoven WorkSite MP 5.0, provides users with vastly enhanced search capabilities and a richer user experience powered by Ajax and other next generation Web-based technologies and services. This update to WorkSite also includes new implementation capabilities that speed deployment and strengthen business process management for interoperability with other enterprise systems and processes. WorkSite MP 5.0 also includes comprehensive capabilities for facilitating eDiscovery and email management. Finally, improved language support facilitates global deployments to support collaboration needs of organizations that operate in multiple countries, including those that require double-byte support.

Strengthen Brand Value and Ensure a Consistent Customer Experience With Interwoven Brand Management and Multi-Channel Delivery

Delivering a consistent and accurate representation of an organization's brand across all customer touch points is a key requirement to developing positive and profitable customer relationships. Based on award-winning technology including Interwoven TeamSite and Interwoven MediaBin, the Interwoven Brand Management and Interwoven Multi-Channel Delivery solutions enable organizations to manage, extend, and increase the value of their brands. An upcoming release to MediaBin, Interwoven's market-leading Digital Asset Management (DAM) product, will bring numerous performance, usability, and compatibility enhancements, including new Digital Camera Raw file support and 2D and 3D CAD file support.

The Interwoven Brand Management solution provides a central source for digital assets and marketing content, including rich media, to ensure that brands are always correctly and consistently represented. Likewise, the Interwoven Multi-Channel Delivery solution provides a framework for quickly and accurately delivering content across an ever-expanding array of customer channels, including the Web, print, and mobile devices.

Partners and Interwoven Consulting Services Enable Customers to Maximize Investments

Interwoven offers a comprehensive partner ecosystem and strategic consulting services designed to help customers of all sizes and in every industry put content to work to drive growth. The company's extensive partner network provides specialized services and consulting to help extend the value of Interwoven solutions for particular industries. In addition, Interwoven's Trusted Advisory Practice (TAP) provides line of business and IT executives with expertise, benchmarks, and best practices to enable customers to create powerful, game-changing content management solutions.

To learn more about the Interwoven partner network please visit http://www.interwoven.com/partners/index.html

To learn more about Interwoven consulting services, please visit http://www.interwoven.com/services/index.html

New Solutions to be Showcased at GearUp 2007

Interwoven customers, partners, and executives will highlight the new solutions at GearUp 2007, the industry's premier event for dialogue on how content management solutions and strategies can drive top-line revenue growth. With over 1,000 expected attendees, the conference will take place April 25-27, at the Palace Hotel in San Francisco. To register or learn more about GearUp 2007, please visit http://www.interwoven.com/gearup

Availability

The Interwoven Segmentation and Analytics solution, Interwoven Targeting, and the Interwoven Collaborative Document Management solution will be generally available later this month.

The Interwoven Brand Management and Interwoven Multi-Channel Delivery solutions will be generally available in the first half of 2007.

About Interwoven

Interwoven is the global leader in content management solutions. Interwoven's software and services enable organizations to effectively leverage content to drive business growth by improving the customer experience, increasing collaboration, and streamlining business processes in dynamic environments. Our unique approach combines user-friendly simplicity with robust IT performance and scalability to unlock the value of content. Today, nearly 3,800 enterprise and professional services organizations worldwide have chosen Interwoven, including: adidas, Airbus, Avaya, Cisco, DLA Piper, the Federal Reserve Bank, FedEx, HSBC, LexisNexis, Microsoft, Samsung, Shell, Samsonite, White & Case, and Yamaha. Over 19,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, visit http://www.interwoven.com/ .