Social Media Hot Topic at CUES Executive Technology Forum

January 25, 2007; 05:31 AM

Credit union leaders attending the Credit Union Executives Society’s Executive Technology Forum, March 5-7, 2007, at the Hilton Tucson El Conquistador Golf & Tennis Resort, Tucson, Ariz., will explore using the Internet as a social medium to attract the next generation of members.

Matt Dean, CEO, and Trey Reeme, EVP, Trabian, Plano, Texas, will offer insights on how credit unions can take advantage of blogs, podcasts, social networking Web sites and other forms of social media to capture member trust and reach the elusive young adult market. Reeme commented, “Personal communication with members is by no means a new concept; however, credit unions need to learn how to translate their personality and friendliness to an online world, and social media facilitates just that.”
Dean and Reeme will also discuss the advantages of using open source languages and framework, advances in interface design such as unobtrusive JavaScript and AJAX and the future of the web.

“Web 2.0 and CUs: Using the Social Web to Reach Members in New Ways” is just part of an agenda full of technology topics—each selected for their value to IT professionals. All content is carefully selected using input from the CUES Executive Technology Advisory Panel, a group of top credit union technology executives.
Attendees who register by February 9, 2007, will also receive $100 off their registration fee. To learn more about Executive Technology Forum, visit cues.org and select Conferences.

CUES is a Madison, Wisconsin-based independent membership association for credit union executives worldwide. Its mission is to advance the professional development of credit union CEOs, senior management and directors.