The Competition between URLic.com and TinyURL Steeps up as URLic.com Offers Statistics

December 5, 2006; 04:29 AM
The competition between the two largest services in the URL Forwarding and Redirection sector steeps up. URLic.com said that it expects to grab a larger market segment as it offers an additional added value to its service. Both companies allow the user to create a short URL forwarder for different needs. Up until now the main advantages of URLic.com were the option to create a personalized URL suffix and the convenient AJAX interface. TinyURL, on the other hand, offers a toolbar for Internet Explorer and FireFox.

The new feature that URLic.com has added to its service breaks the status quo in the market. Now, URLic.com allows the user to view certain statistics about the created short URL. This additional feature is offered for free and without the need to perform any sort of registration. Once the short URL is created, the system generates a password for the statistics. The user can log into stats.urlic.com anytime to view the number of visits to his forwarded link, as well as the date and time of the last visit.

This new feature can be beneficial to anyone, but especially to professional users and webmasters. This is a convenient, easy and comfortable way to track the number of hits that every posted link generates.

Since no matching feature is offered by TinyURL, a significant market segment is now shifting to the service offered by URLic.com. Since TinyURL have been in the market for longer, they are considered to have 70% of the market, with more than 28 Million short URLs created and more than 600 Million hits per month. The improved service offered by URLic.com threatens that market share. Analysts predict that URLic.com will gain 25-40% of the URL Forwarding and Redirection market in the upcoming 24 months.

URLic.com CEO, Eugene Campbell says “Our strategic goal is to gain market share by offering a more comprehensive and sophisticated service. Yet, we are keeping our website as simple and straight forward as possible. All you need to do in order to create a short URL is put the long URL in a text box and press one button, everything else is automatic.”