August 24, 2006; 02:13 AM To ensure that new Rediffmail remains 'lightning
fast', it is packed with desk-top email like features such as instant
preview of mails and attachments, drag & drop facility for mails to
any folder, search for emails or attachments and auto-completion of
email IDs by simply typing a few characters. The new Rediffmail allows
users to execute many email tasks on the first page itself - such as
create folders to organise
mails, manage contacts through enhanced address book feature and manage
profiles that interfaces directly with Rediff BOL (Instant Messenger).
Rediff.com
also announced that to it is introducing 'Smart Mail Service' for
Rediffmail users, which will enable them to send and receive email
alerts on their mobile phones, to capitalize on the rapidly growing
mobile subscriber base in India.
Manish Agarwal, Vice
President Marketing, Rediff.com said "We are delighted to announce the
launch of the
'all the new, lightning fast Rediffmail' with features that seek to
simplify and speed up the email experience for our users. This marks an
important milestone in the evolution of web-based email service in
India, since it now enables users to experience web-mail with desktop
e-mail-like features. As the Indian Internet grows we shall continue to
focus on providing world class products with strong local relevance and
high utility value, across multiple devices, including PCs, mobiles,
PDAs, etc."
He
added "Growth in the number of PC owners and Internet subscribers is
not just limited to the metros and A-class cities, but is also being
witnessed in smaller B & C class cities & towns across India.
To Internet users in these smaller cities, the use of their mother
tongue in a communication service like email is important."
The
new Rediffmail leverages AJAX (Asynchronous JavaScript and XML)
technology and Rediff's superior understanding of the needs of both
basic and evolved Internet
users that is translated into desk-top and web mail features within the
re-engineered Rediffmail. According to figures released by the Internet
and Mobile Association of India (IAMAI), 98% of the 38.5 million Indian
Internet users access emails and there has been a whopping 54% growth
in the user base to 25 million in 2005-06.
Features: Rediffmail strikes with 'lightning speed'
o Email in 11 Indian languages o Instant preview of mails and attachments o Auto-completion facility for email
ids o Drag & drop emails into a specific folder o Search for information within emails and attachments o 1 GB storage with 10 MB easy attach facility o Contact management through enhanced Address Book feature o Profile management that interfaces directly with Rediff BOL o Smart Mail Service enables users to receive email directly to their mobile phone
About Rediff.com: (Nasdaq: REDF) Rediff.com
is one of the leading worldwide online providers of news, information,
communication,
entertainment and shopping services for Indians. Founded in 1996,
Rediff.com is headquartered in Mumbai, with offices in New Delhi and
New York, USA.
Contact: Ajay
Menon Rediff.com India Limited Tel: 91-22-24449144 Email: ajaym @ rediff.co.in
Merrin Netto John / Moksh Juneja Genesis Public Relations Tel: 91-22-24911783/85 Email: merrin.john @ bm.com / moksh.juneja @ bm.com
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