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New Rediffmail Available in 11 Indian Languages

August 24, 2006; 02:13 AM
To ensure that new Rediffmail remains 'lightning fast', it is packed with desk-top email like features such as instant preview of mails and attachments, drag & drop facility for mails to any folder, search for emails or attachments and auto-completion of email IDs by simply typing a few characters. The new Rediffmail allows users to execute many email tasks on the first page itself - such as create folders to organise mails, manage contacts through enhanced address book feature and manage profiles that interfaces directly with Rediff BOL (Instant Messenger).

Rediff.com also announced that to it is introducing 'Smart Mail Service' for Rediffmail users, which will enable them to send and receive email alerts on their mobile phones, to capitalize on the rapidly growing mobile subscriber base in India.

Manish Agarwal, Vice President Marketing, Rediff.com said "We are delighted to announce the launch of the 'all the new, lightning fast Rediffmail' with features that seek to simplify and speed up the email experience for our users. This marks an important milestone in the evolution of web-based email service in India, since it now enables users to experience web-mail with desktop e-mail-like features. As the Indian Internet grows we shall continue to focus on providing world class products with strong local relevance and high utility value, across multiple devices, including PCs, mobiles, PDAs, etc."

He added "Growth in the number of PC owners and Internet subscribers is not just limited to the metros and A-class cities, but is also being witnessed in smaller B & C class cities & towns across India. To Internet users in these smaller cities, the use of their mother tongue in a communication service like email is important."

The new Rediffmail leverages AJAX (Asynchronous JavaScript and XML) technology and Rediff's superior understanding of the needs of both basic and evolved Internet users that is translated into desk-top and web mail features within the re-engineered Rediffmail. According to figures released by the Internet and Mobile Association of India (IAMAI), 98% of the 38.5 million Indian Internet users access emails and there has been a whopping 54% growth in the user base to 25 million in 2005-06.

Rediffmail strikes with 'lightning speed'

o Email in 11 Indian languages
o Instant preview of mails and attachments
o Auto-completion facility for email ids
o Drag & drop emails into a specific folder
o Search for information within emails and attachments
o 1 GB storage with 10 MB easy attach facility
o Contact management through enhanced Address Book feature
o Profile management that interfaces directly with Rediff BOL
o Smart Mail Service enables users to receive email directly to their mobile phone

About Rediff.com: (Nasdaq: REDF)
Rediff.com is one of the leading worldwide online providers of news, information, communication, entertainment and shopping services for Indians. Founded in 1996, Rediff.com is headquartered in Mumbai, with offices in New Delhi and New York, USA.

Ajay Menon
Rediff.com India Limited
Tel: 91-22-24449144
Email: ajaym @ rediff.co.in

Merrin Netto John / Moksh Juneja
Genesis Public Relations
Tel: 91-22-24911783/85
Email: merrin.john @ bm.com / moksh.juneja @ bm.com



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