Viewpoint Releases AJAX-Powered Application Toolbar Builder

May 12, 2006; 04:34 AM
Viewpoint Corporation (NASDAQ: VWPT), an internet marketing technology company, announced introduction of a software development kit (SDK) which allows for the efficient development of custom-branded application toolbars. The SDK will allow Viewpoint to quickly and easily build application toolbars for marketers, minimizing development costs and significantly increasing the speed to market for new customer applications.

By utilizing a simple browser-based user interface, the SDK provides the turnkey ability to change the look and feel of the toolbar with very little effort, using traditional design packages such as Photoshop and Flash, and to change parameters such as logos, colors and background. Any additional features that organizations wish to add to the toolbar can be easily developed in HTML. The SDK also includes an Alert Library, using AJAX technology, which provides the capability to communicate with users through a flashing-alert indicator on the toolbar. As a result, this versatile tool allows Viewpoint to efficiently create and market branded toolbars with custom features for any industry across the web.

Viewpoint has developed two custom branded toolbars with the new SDK which will be launched this month. The SDK will be used for the development of all custom toolbars moving forward. Viewpoint plans to make the custom-branded toolbar SDK available to be licensed by agencies and marketers.

"The beauty of this application is that it allows marketers to instantly connect with customers with alerts, news and personalized content right through their browser," said Patrick Vogt, CEO of Viewpoint. "As users demand a richer experience on the web, branded browser-based applications will fundamentally change the way in which marketing is channeled. Companies need to look at new and innovative ways to reach and interact with their customers. Application based marketing is the perfect forum for relevant, persistent and permission based marketing activities. We believe that opt-in application marketing will appeal to a web-savvy audience with a high brand affinity, and at the same time will reduce the costs and lag time of traditional e-mail marketing. The SDK allows Viewpoint and agencies to quickly deliver on the promise of true, permission-based, one-to-one marketing applications."

ABOUT VIEWPOINT

Viewpoint is a leading Internet marketing technology company, offering Internet marketing and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign management services including TheStudio, Viewpoint's creative services group, Unicast, Viewpoint's online advertising group, and KeySearch, Viewpoint's search engine marketing consulting practice. Viewpoint's technology and services are behind the online presence of some of the world's most esteemed brands, including America Online, GE, Sony, and Toyota. More information on Viewpoint can be found at www.viewpoint.com.

The company has approximately 115 employees principally at its headquarters in New York City and in Los Angeles.