JavaScriptSearch Thursday, November 2, 2006; 06:32 AM
Jupiter research predicts that online sales
will reach $95 billion by the end of 2006. With the exceptional growth
in online shopping, retailers have an unprecedented opportunity to grow
revenue. However, the increasing cost of acquiring customers forces
online retailers to boost average order size, improve conversion rates,
and reduce shopping cart abandonment or face becoming dependant on
repeat purchasers.
Elastic Path 5 is comprised of several
components that empower retailers to deliver a rewarding shopping
experience and recognize customer profitability immediately. Using
Elastic Path Rules, ecommerce marketers can efficiently create an
infinite number of promotions using natural language, maximizing the
value of each order. Elastic Path Optimize offers intelligent search
engine optimization tools used to connect web searchers with the most
relevant products possible, boosting overall conversion rates and
minimizing customer acquisition costs. Elastic Path Seek delivers
filterable in-site search and navigation, helping shoppers find
products fast. Utilizing web services, Elastic Path Connect provides
connectivity into alternative data sources such as enterprise resource
planning ( ERP ) to deliver a consistent multi-channel experience to
shoppers, all through a highly flexible service-oriented architecture.
Additionally, Elastic Path 5 dramatically reduces upfront and ongoing
costs with its continued use of proven open source components.
"The
high cost of customer acquisition significantly impacts ecommerce
margins," said Alex Fletcher, lead industry analyst at The Entiva
Group. "For many online retailers, paid search marketing represents a
major part of that cost. Through effective organic search engine
optimization, retailers can change the rules of the game, acquiring
more customers at a reduced cost."
"We needed an ecommerce
platform that would help us raise conversions, lower the cost of
customer acquisition and get immediately profitable transactions," said
Rob Levy of Electricshopping.com. "Since launching on Elastic Path,
order volume has significantly increased, average order size and items
per basket is up 25 percent, and order accuracy has never been this
high - all without adding resources or changing our business process."
A
powerful complement to Elastic Path 5 is the company`s AJAX-powered
Elastic Path One Page technology, creating an optimal check out
experience and enabling returning customers to complete an order with a
single click. One Page eliminates waiting for page reloads, provides a
constant snapshot of order details and allows cart contents and order
details to be adjusted at any time, in any order, without ever leaving
the checkout process.
"Elastic Path 5 is an example of how we
are working with online retailers to meet their current needs, while at
the same time, demonstrating the ability to look ahead of the curve and
anticipate the ecommerce needs of tomorrow with products like One
Page," said Harry Chemko, CEO of Elastic Path Software. "These new
tools enable online retailers to reduce acquisition costs, convert
customers, boost the value of online transactions and ultimately win
market share in this competitive market." Elastic Path Software produces flexible
ecommerce software that enables online retailers to attract and convert
customers profitably. Elastic Path`s fully-integrated, ecommerce
framework is designed specifically for mid-sized retailers operating
within a multi-channel environment. Using innovative search engine
optimization ( SEO ) technology and simplified open source components,
Elastic Path`s technology empowers its customers to maximize resources
and quickly adapt tactics at a comfortable price. Elastic Path Software is headquartered in
Vancouver, British Columbia, Canada. For more information visit www.elasticpath.com.
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