Siteworx Furnishes Three Clients with New Web Capabilities, Including AJAX Interface

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Thursday, July 13, 2006; 06:46 AM

Athena Technologies, Lat34.com, and NAFSA: Association of International Educators are three organizations that have improved their ability to interact with audiences due to recently launched Web applications from Siteworx.

For Athena (www.athenati.com), a provider of technology for military and commercial unmanned vehicle applications, Siteworx built a portal with an individualized login so customers can access training and other materials. Siteworx also deployed the Axiom content management system (CMS) so the company can publish and cross publish information on the Web site, keep it fresh, and generally manage it better with fewer resources.

For Lat34.com (www.lat34.com), Siteworx also set up the action sports site with Axiom. With the CMS, Lat34.com can post news, pictures, videos, and blogs from athletes involved with extreme sports such as skating, Bicycle Motocross and Freestyle Motocross. An AOL partner, Lat34.com is benefiting from Axiom because it has better control of the large and frequently changing amount of information on the site, and because the CMS can integrate with a variety of AOL requirements.

For NAFSA: Association of International Educators (www.nafsa.org), Siteworx developed an application that helps staff, advisers, and regional ombudspersons create records about visas and other issues related to foreign students and then track those problems until they are resolved. Using AJAX (Asynchronous JavaScript and XML) technology, Siteworx improved NAFSA’s process by inserting dependent drop-down menus that change fields based on inputs in previous fields, so incremental updates are made without reloading the entire page.

“While Web technology has kept pace with constituents’ greater expectations for quick access to information, the bottleneck has been getting newer Web technology deployed because the Web is often perceived as the domain of the marketing department where there are competing programs,” says Jeff Ellsworth, vice president of marketing and sales for Siteworx. “What organizations are starting to realize is that their Web site transcends marketing and has an impact on every department, so more resources are getting steered toward making Web sites more effective for the whole organization.”