Web-Based Data Mining and Agile Reporting Now Possible with AJAX Technology

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Thursday, June 29, 2006; 04:26 AM

Izenda (www.izenda.com), developer of web-based reporting tools for business users, announced the release of Izenda Ad Hoc version 4.0. Leveraging the speed and responsiveness of AJAX technology, Ad Hoc 4.0 brings advanced reporting capabilities to non-technical users through a simple, web-based tool.

Izenda Ad Hoc Screenshot.

 Modern companies use databases to store huge amounts of raw data, such as sales results, financial reports, and operational metrics. Reporting systems allow them to extract and summarize the information they need to make better decisions. For example, a retailer that had millions of transactions last month would not want to look over every transaction. Instead, they may be interested in specific figures like the top ten products, the sales volume and profit margins.

But because traditional reporting systems are extremely complex and require very specialized skills, companies rely on their IT departments to generate the reports, straining IT resources and forcing employees to work with standard or canned reports, rather than reports customized for the situation. With Izenda Ad Hoc 4.0, not only can non-technical users run their own ad hoc reports in a matter of minutes, but they are able to slice and dice the information based on how they want to see it.

"Many mid-size organizations are looking for a more agile reporting solution," said Sanjay Bhatia, Izenda founder and CEO. "Today, companies operate in a much more decentralized environment. They have offices around the world, and they have employees who regularly work from home or who spend most of their time in the field. These companies want a reporting solution that aligns with the way they work. Currently, the expense and complexity of existing reporting solutions means that companies can't take advantage of their business intelligence. Izenda Ad Hoc empowers an entire organization to get just-in-time information from its raw data."

Bhatia notes that AJAX, a technology that gives web applications the feel of the desktop is redefining the reporting space. "AJAX allowed us to take web-based reporting to a new level. The report design experience is fluid and rich. You don't see a page refresh until you are done."

It's also easy for an organization to get up and running on Izenda Ad Hoc 4.0. In most environments, customers start building reports on the day of purchase. "When everyone from the CEO to the field agent has access to information they need, you see a significant improvement in the quality of decision making." Bhatia added.