SRC Announces JavaScript Tool for Visualization of Business Intelligence Content

JavaScriptSearch
Wednesday, June 14, 2006; 02:00 AM

SRC, developer of geographic business intelligence software, announced the release of www.FreeDemographics.com/API, a dashup of data services readily available to add to developer mashups. The FreeDemographics API lets developers embed business intelligence content including, market, consumer and corporate data directly into a website with JavaScript. As the industry's first demographics API, developers will be able to add data to their mashups in less than five minutes delivering business intelligence content at Web speed.

Similar to the Web mapping of API's like Google(TM) and Virtual Earth(TM), the FreeDemographics dashup is quick and simple. The site includes self registration, self JavaScript Object Notation (JSON) and a developer mashup regardless of map use. In the past developers would need to license this kind of business intelligence data, the benefits of integrating the FreeDemographics dashup are:

    * Deliver a dashup of U.S. Census data for any geography including zip
      codes, cities, counties, states, etc. -- making demographic information
      publicly available on any Web site

    * Pull back complete reports of census information for a specific region
      by identifying a street address or intersection

    * Data, geography, country, GIS and Web mapping API independence allowing
      the developer to run FreeDemographics in any application regardless of
      source, format or country of origin

    * Request charts and data from FreeDemographics without the requirement of
      a map mashup

    * Free access to SRC's Explorer geocoder, a geocoder
      that is country independent, enabling developers in any country with a
      cartographic database to geocode any geographic component for
      international applications

"After speaking with our customers we had identified a huge developer need for basic demographic information," said Dean Stoecker, president and CEO of SRC. "Not all businesses have the resources to implement this type of technology, by delivering the FreeDemographics dashup to developers we are putting business intelligence into the hands of everyone without the traditional expenses of purchasing business intelligence software."