Boston Design Shop Creates Website for New Men's Health Living Magazine

December 14, 2007; 06:12 AM

BOSTON--(BUSINESS WIRE)--Brunello Creative–a Boston-based marketing and graphic design firm, recently created and launched www.MensHealthLiving.com to coincide with the newsstand special issue of Men’s Health Living “The world’s first home magazine for men”, from Rodale Publishing.

“We were given creative license to develop something from scratch and the result is something we are all really pleased with”, explains Adam Hoyle creative director and co-founder of Brunello Creative. “The design is sleek and modern, it uses new technology to help preserve the site’s design integrity and it invites people to explore.”

Brunello developed the site, start-to-finish, in less than three months. The site is controlled by Brunello's custom-built web-based Content Management System (CMS) and includes features such as: article scheduling, content rotation, automatic pagination of articles, full control over article and category META data for search engine optimization. User generated comments and article discussions can also be managed and tracked through the custom CMS. The search engine friendly site was coded in strict CSS and XHTML for usability and accessibility. Brunello implemented dynamic article headlines in custom fonts using sIFR, a technology that utilizes Flash, Javascript and the Document Object Model to display text in any typeface even if a font is not installed on a user's computer.

View the site at: www.MensHealthLiving.com

About Brunello Creative

Brunello Creative is a Boston, Massachusetts based marketing and design firm developing successful traditional and new media solutions for companies looking for results. Brunello has the marketing, design and technical skills to create integrated campaigns that increase brand awareness, enhance customer experiences and exceed client expectations. www.BrunelloCreative.com