Snap.com’s Snap Shares Helps Web Site, Blog Operators Earn Extra Money through Using Snap Shots

November 6, 2007; 04:41 AM

ad:tech New York 2007, New York, NY – November 5, 2007 – In conjunction with the Snap Ad Network, a new program that allows advertisers to deliver content with associated context-based ads to millions of Snap Shots™ users, Snap.com today announced Snap Shares, a new way for Web site operators and bloggers to make money using Snap Shots, the most popular Web site enhancement in the world.

Currently, nearly 2,000,000 site owners and bloggers use Snap Shots to deliver a more compelling user experience; such sites include TechCrunch, Guy Kawasaki, Xanga.com, Wordpress, LiveJournal, et al. When mousing over a hyperlink, a small SnapShot window reveals content from the linked site formatted according to the content type, such as a video player from a YouTube link, a brief summary from a Wikipedia link, etc. Currently, Snap Shots are used about 15 million times daily and have been translated into 43 languages by volunteers.

Snap Shares adds a new money-making dimension to Snap Shots by allowing Web site owners and bloggers to increase their inventory with context-based ads at the bottom of each Snap Shot.

Joining the SnapShares program is easy.

1. Site/blog operators register at Snap.com and tailor their Snap Shots to meet their sites’ needs, such as logos, language, color, size, etc,
2. Each site provides account numbers from their existing advertising providers. If they do not have an Ad Provider, the registration form includes links to participating providers.
3. After registering, a one-line Javascript with a SnapShots account number is issued. This code triggers Snap Shots and Snap Shares on their site.
4. According to their individual Ad Provider agreement, revenue generated from using SnapShares will be issued directly from their Ad Provider.

To register for Snap Shares or view a demo, visit http://www.snap.com

For Related Information and Graphics…

• http://www.flickr.com/photos/snapdotcom for graphics
• http://www.youtube.com/SnapdotcomPR for video

About Snap.com

Snap.com provides new ways for Web site owners and bloggers to enhance the content and for marketers to reach new audiences, as well as help millions of people worldwide enjoy a better Web surfing experience. Its core product –Snap Shots – is used over 15 million times per day and has been translated into 43 languages by fans around the world.

Snap.com is a network company of Idealab, a creator and operator of technology businesses, with additional funding from Mayfield Fund. Snap.com is based in Pasadena, CA.

Snap Technologies, Snap.com, and Snap Shots are trademarks or registered trademarks of Snap Technologies, Inc. All other trademarks and registered trademarks are the property of their respective owners. ©2007 All rights reserved.