LiveWorld Releases World Class Moderation Suite, Enabling Agencies and Brands to Embrace the World of User-Generated Content

October 9, 2007; 10:07 AM

SAN JOSE, Calif. & LONDON--(BUSINESS WIRE)--LiveWorld, Inc. (OTCBB:LVWD) (www.liveworld.com), a leading online social networking agency, announced that its next generation user content moderation tools and services are now available for agencies and brands to use on their inhouse or third party user content sites. With this announcement, the path is cleared for any agency or brand to easily manage virtually any user content on any site. LiveWorld deploys its services in over 60 country-language combinations.

LiveWorld’s moderation solution includes the enterprise-class Mod Server 2.0, advanced moderation tools and best in class moderators to review and manage user content at faster speeds, greater flexibility and more cost effectively than anything previously available. This suite of tools and services assess, review and manage user generated content to meet a site’s quality standards, lead topical discussions and even implement editorial work. Virtually any user content can be managed including user video, blogs, forums, photos, product reviews, emails and user submissions.

With the Mod Server, brands no longer have to hold back from embracing user generated content. Agencies no longer have to repeatedly re-create moderation tools site by site. Site users can contribute content to express themselves in a structured context.

“With these tools and services, brands can manage one or more user content sites in a consistent, high quality manner,” said Peter Friedman, Chairman & CEO, LiveWorld. “They can create safer, higher quality sites for their users while enhancing and protecting their brands.”

With over 1 million hours of delivered moderation and over twenty years of experience creating and operating online communities, LiveWorld is the acknowledged world leader in private label social network application services and user content moderation. LiveWorld’s industry-leading moderation tools have been market proven by dozens of top brand clients worldwide. To date these tools have only been available bundled with LiveWorld’s application platforms. Now they are available along with LiveWorld’s moderators to work with any user content site.

LiveWorld’s moderation suite builds on the company’s years of experience and utilizes Web 2.0 technologies such as Adobe Flex and Ajax. These tools are faster, more flexible and more cost effective than anything else on the market. The result is greatly improved moderator productivity and much higher quality management of user content, which in turn enables a richer, more compelling experience for the site, the community and the brand.

These benefits are now brought to non-LiveWorld platforms through the Mod Server’s enterprise class code system, which connects a client’s user generated content site to the LiveWorld moderation infrastructure and in turn LiveWorld’s moderators. The Mod Server 2.0 layer is installed directly on a client’s site, enabling LiveWorld’s world class moderation tools and services to be up and running in a few days to a few weeks time period.

For more information contact [email protected] or visit www.liveworld.com

About LiveWorld

LiveWorld designs, builds, hosts the applications, moderates and community manages social networks, blogs, user video and community sites for its clients. Additionally LiveWorld provides to overall social network strategy and brand consulting. Among the unique benefits LiveWorld offers its customers is a team of experienced moderators, who oversee the activity and user content on LiveWorld, client and third party provided sites. LiveWorld deploys it services in over 60 country-language combinations.

With twenty years of experience, an extensive applications hosting platform and a track record of delivering over 1 million hours of moderation services, LiveWorld is the trusted partner of leading brands worldwide, including: America Online, A&E Television Networks, AOL UK, The Aspen Institute, BBC Worldwide, BEA Systems, BlogSafety.com, Breast Cancer.org, The Campbell Soup Company, Discovery Communications, eBay, HBO, IDG, The Hillary Clinton For President Campaign, Intel, JumpTheShark.com, Kraft Foods, Match.com, Mattel, MINI Cooper USA, MTV, The NBA, QVC, Tulane University, TV Guide and Verizon. Agency relationships have included AKQA (consumer packaged goods client), AOL Media (Dove, Holiday Inn Express, Target, media clients), Beam Interactive (MINI Cooper), Burson-Marsteller (Hillary Clinton For President Campaign), Digit (BBC WorldWide), Digitas (financial services client), Euro RSCG (Campbells, MINI Cooper), Hill, Holiday, Connors, Cosmopulos (financial services client), Ogilvy (Dove, Mattel), Questus (Verizon), and Wunderman UK (Land Rover).

LiveWorld is headquartered in San Jose, California. For further information, visit www.liveworld.com

“Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld’s current or future financial performance including but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, the state of the economy, government action, industry standards, LiveWorld's ability to successfully deliver upon its contractual commitments, clients continuing their ongoing relationships with the Company, LiveWorld's ability to acquire new customers, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's most recent SEC filings for a list that includes other possible risk factors.)