Keynote Systems Provides First Public Glimpse of Powerful New Capabilities to Measure Interactive Web 2.0 Sites

October 8, 2007; 04:52 AM

SAN FRANCISCO--(BUSINESS WIRE)--Keynote Systems (Nasdaq:KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, is publicly demonstrating today only, and for the first time, WebEffective™ 6.0, a technically advanced version of its on-demand customer experience/UX solution for conducting in-depth, online research that helps companies improve Web site effectiveness and online business performance. Keynote WebEffective 6.0 will be previewed at The Optimization Summit hosted by Optimost (for more info view: http://www.optimizationsummit.com/index.php4) and co-located with Online Market World being held at Moscone Center West Hall in San Francisco. The public demonstration of WebEffective 6.0 is a prelude to the official launch and availability of the product later this month.

WebEffective 6.0 facilitates fast, accurate testing of end users interacting with sites featuring Web 2.0 technologies, including AJAX, Flash and DHTML. DHTML is a combination of technologies gaining in popularity used to create highly dynamic and interactive Web sites in which the user does not actually click on the page to view new content, but simply hovers over it. This is an important and much needed technical and industry advance as until now there have been no user experience tools capable of accurately capturing and measuring the experience of users traversing Web pages that include DHTML content, without actually manually tagging events in order to monitor them. Consequently, WebEffective 6.0 will work with any site, including competitors. The new technology will be extremely useful to marketers interested in understanding the user experience and overall effectiveness of advanced Web 2.0 Web sites.

About Keynote

Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customer’s online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, Keynote’s industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.

Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Keynote’s on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.

Keynote helps over 2,600 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Keynote’s customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at (650) 403-2400.

Keynote, The Internet Performance Authority and Perspective are registered trademarks and The Mobile and Internet Performance Authority, WebEffective and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2007 Keynote Systems, Inc.