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ClickZ Announces Finalists of 2007 Interactive Marketing Excellence Awards

Internet's Largest Interactive Marketing Community Recognizes First Decade of Achievement in Interactive Marketing

September 12, 2007; 09:22 AM

2007 Interactive Marketing Excellence Awards

NEW YORK--(BUSINESS WIRE)--The ClicKZ Network (www.clickz.com), the largest resource for interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, today announced the finalists of the 2007 Interactive Marketing Excellence Awards. For the past several years, these awards have recognized the technologies, companies, and campaigns that made a positive difference in the online marketing industry, innovations that moved the industry forward by providing brilliant examples of what can be accomplished.

This year, the awards will recognize the ten individuals, products, and companies whose achievements defined the past ten years in e-mail, video, search, behavioral targeting, web metrics, mobile, and media; this year’s milestone inspired two apposite categories, which called for nominees for the Innovation of the Decade and Person of the Decade.

The finalists for the 2007 Interactive Marketing Excellence Awards are:

-- Innovation of the Decade
    -- AJAX
    -- Behavioral advertising
    -- Consumer control
    -- Google

-- Person of the Decade
    -- Dave Morgan, TACODA
    -- Larry Page and Sergey Brin
    -- Seth Godin
    -- Wenda Harris Millard

-- E-mail
    -- CAN-SPAM legislation
    -- Goodmail
    -- Habeas
    -- Responsys
    -- ReturnPath
    -- Sender Score
    -- VerticalResponse

-- Search
    -- Google (overall)
    -- Microsoft adCenter
    -- Yahoo! Panama

-- Video
    -- Brightcove
    -- Eyeblaster
    -- Subservient Chicken
    -- YouTube

-- Behavioral Targeting
    -- Claria
    -- Revenue Science
    -- TACODA
    -- Yahoo!

-- Web Metrics
    -- ClickTracks
    -- Hitwise
    -- Omniture
    -- Visual Sciences
    -- WebSideStory (Hitbox)
    -- WebTrends

-- Mobile
    -- Enpocket
    -- iPhone
    -- Third Screen Media

-- Media
    -- Bazaarvoice
    -- Gawker Media (first blog ad network)
    -- Glam Media (for pioneering ad network)
    -- IAB ad standards

-- Ad Serving
    -- 24/7 Real Media
    -- aQuantive/Atlas
    -- DoubleClick
    -- Google AdSense

"The interactive marketing industry has experienced tremendous innovation in the past decade, and these finalists have been selected by our readers as the best of the best,” said Rebecca Lieb, editor-in-chief of The ClickZ Network, a division of Incisive Media. “We’ve seen some of these companies flourish since their inception; we’re immensely proud to recognize them for their achievements. They truly portray the 10 years of innovation and excellence we’re celebrating today.”

As in previous years, finalists for the ClickZ Marketing Excellence Awards were selected by the ClickZ community. ClickZ's editors tabulated the votes and qualifications of nominees to determine finalists. A panel of industry practitioners, including contributors to ClickZ.com and SearchEngineWatch.com, will determine the final winners. They will be announced at the gala dinner celebration in New York on October 24th. For more information, see http://www.ClickZEvents.com/awards/.

About The ClickZ Network

The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Source: www.businesswire.com



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