August 14, 2007; 02:25 AM
vFlyer,
the first comprehensive classified ad and content creation, management
and submission platform, today announced that it has been selected by
Inman News as the "Most Innovative Web Service of the Year." Held
annually, Inman's Innovator Awards honor forward-thinking technologies,
Web services, business models and innovators in online real estate,
brokerage and media companies. vFlyer was recognized for excellence in
providing home sellers, agents and brokers with the most comprehensive
suite of online tools and services to quickly create and distribute
eye-catching property listings across numerous, online leading
marketplaces, as well as for continuously innovating and releasing new
marketing tools for agents.
"vFlyer demonstrated excellence in technology innovation this year,
which is why they earned an Inman Innovator Award," commented Bradley
Inman, publisher, Inman News.
Since making its services available in October 2006, vFlyer has
helped real estate professionals stay on top of the latest technology
trends in real estate marketing:
- Social
Networks are becoming an important means to communicate with buyers and
other agents. vFlyer offers portable content in the form of Flash and
JavaScript widgets that can be easily embedded in social networks and,
with a few mouse clicks, a professional-looking profile and an agent's
active listings can be added to any social network profile.
- Mash-ups
are used to create composite presentations of relevant and related
information often pulled from a number of different sources. vFlyer
listings are actually mash-ups that pull together data, photos, videos,
maps and other related information.
- Mobile/SMS technology
usage is sky-rocketing. vFlyer recently launched a set of services that
allow sellers to better communicate with buyers and other agents while
on-the-go, as well as enabling buyers to access mobile versions of the
items or properties for sale.
- Create Once, Post Everywhere
reflects how important distribution is becoming. The pull and
distraction of potential buyers is real and buyers are becoming more
fragmented so it's critical to be in as many marketplaces as possible.
vFlyer's syndication is a time- and cost-effective way to get that
extended syndication effortlessly.
- Blogs and Agent Websites
continue to be effective tools to showcase active listings. vFlyer
provides simple to use, cutting-edge tools to embed new listings.
- Photo
Enhancements are another way to make one's listings standout, and
vFlyer offers its WatermarkPlus service that allows sellers to enhance
and merchandize photos and then easily add them on their listings,
without needing to buy expensive, complicated software to make these
enhancements
- Single Property Websites are becoming a focal
point for the online marketing activities around a new house listing.
vFlyer has dramatically simplified the process with its DomainPlus
service, which lets sellers promptly create a single property
micro-site in less than 5-minutes and then set up the associated domain
(for example http://www.1240westmain.com), in another 2 minutes.
"vFlyer has been gaining significant traction within the real estate
community, and we are honored to be recognized by an industry leader
such as Inman," stated Aaron Sperling, vFlyer's co-founder and CEO.
"This recognition as the "Most Innovative Web Service" underscores the
need for and value of the service we are delivering to our customers."
About Inman News
Founded in 1983, Inman News supplies real
estate editorial and customized industry reports and other content to
many of the nation's premier print and Internet media companies,
technology firms and real estate industry giants. More information can
be found at www.inman.com.
About vFlyer
Based in San Francisco, California, vFlyer is the first comprehensive
online classified ad and content creation, management and syndication
platform. For sellers, vFlyer accelerates the time it takes to sell
items and generate income faster by maximizing exposure to the ad or
marketing campaign. Using vFlyer, sellers benefit through unprecedented
time savings in the creation, quality, and distribution of any online
classified ad. For the first time and with a click of a button, sellers
can create professional, eye-catching classified ads to better promote
the sale of any product or service. vFlyer has also raised the bar on
the distribution of a seller's online ad with its "create once and post
everywhere" capabilities coupled with widget, SMS and mobile and
RSS-based distribution to relevant blogs, websites and classified ad
marketplaces such as Google Base, Oodle, Vast, eBay and Trulia. For more information, please visit www.vflyer.com.