July 19, 2007; 09:10 AM Reksoft, the software outsourcing company headquartered in St.
Petersburg, Russia, announced that its US customer Trusted Opinion Inc.
successfully launched www.TrustedOpinion.com.
Trusted Opinion is
an advanced social networking and recommendations site, allowing
community members to get reliable advices, ratings, and recommendations
from the people they can trust. Members will find reviews on movies,
DVDs, and television series, and can discover other members who share
their common interests. TrustedOpinion.com is different because it
shows every member a unique score for every item based on the opinions
of those closest to them in their social network. TrustedOpinion.com is
the only recommendation site that avoids commercial bias by always
weighing friends’ opinions higher than those of a stranger. As each
member’s trusted network expands, the recommendations become more
personalized and relevant.
TrustedOpinion.com was founded by
serial entrepreneur Shahar Smirin, who after searching for a reliable
trusted recommendations online, realized there was no place to get
recommendations like people do “in real life”. TrustedOpinion.com was
designed to mirror the way people get trusted advice: from their circle
of friends.
TrustedOpinion.com is the result of a multi-year
research and development project, started from overall studies in
social networking, and supporting experiments with early versions of
the social recommendations engine™. In November 2006, while still
private beta, it was nominated as one of the “Hottest Web 2.0 Internet
sites”. The portal was publicly launched in February’07 and just in few
months achieved 100,000 registered members and continues to grow by
>200% a month.
Reksoft has been providing software
engineering services for the TrustedOpinion.com portal, along with
remote systems management service for the portal production site,
located in the USA. The portal follows the Web 2.0 ideology and
simplicity, smartly balancing Flash and AJAX. “We have considered
outsourcing our core development to dedicated team at Reksoft while
staying focused on marketing and business growth to achieve our primary
business goals. We have found it very efficient and cost effective,”
says TrustedOpinion.com’s Founder and CEO Shahar Smirin.
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