Tranax Announces New Corporate Web Site Addressing Company's Growing Business to the Retail, Self-Service, and Financial ATM Markets

July 13, 2007; 03:12 AM
Tranax Technologies, Inc., www.tranax.com, a leading developer of ATMs and self-service kiosks, today announced the complete overhaul of its corporate web site to better address its growing business to the retail, financial, and self-service ATM markets.

"Tranax has consistently invested in Internet innovation, setting the standard - and raising the bar - for best practices in our industry," said Audie Roldan, Web Development Manager. "This new web site has been two years in the planning. This is the first phase of a two part implementation that enables us to focus on the specific needs of each of our three business segments: Retail ATM, Self-Service, and Financial Services and to incorporate new Web technologies that enhance the site and enable us to support the growing needs of our channel."

The new site allows Tranax to improve order entry and to offer new warranty and repair tracking systems. In addition to the new look and feel, the redesigned site introduces improved navigation and search features. It also allows Tranax to take advantage of powerful new Internet technologies including XHTML to make the site more compliant and support for Asynchronous JavaScript and XML (AJAX). These Web 2.0 technologies will enhance the user's experience, and new social media tools such as blogs and RSS are designed to engage the user.

Tranax was the first in its industry to utilize the Internet to streamline internal operations such as inventory control, order entry, product shipping and tracking. Its state-of-the-art web-based order management and product-tracking system enables authorized distributors to place customer orders directly into the Tranax system. This system enables Tranax to serve as a central distribution and logistics center, relieving resellers from much of the financial and operational burden associated with placing orders.

About Tranax Technologies
Tranax leads the self-service industry in the design, development, manufacture, and sale of self-service technology to the retail, banking, hospitality, entertainment, and gaming industries. Founded in 1986 by Dr. Hansup Kwon, the company has now sold over 90,000 ATMs installed across North America.

Since the beginning, Tranax has been known for its innovative, high-value products. But what really differentiates the company from its larger competitors is its strong focus on product quality and reliability, customer service and support, and the entrepreneurial and visionary founder.

The company was selected by Frost and Sullivan to receive the Growth Strategy Leadership Award for 2006 "for its outstanding ability to make rapid strides into the highly competitive ATM market in North America."

For more information please visit www.tranax.com