July 5, 2007; 04:18 AM
Listrak, a leading email marketing solution provider based near
Lancaster, PA, announced today that Ross Kramer, CEO of Listrak, will
present a session at EduWeb entitled "Implementing RSS as a Marketing
Tool- Delivering Content to Drive Leads" on July 23, 2007, at 8:30 AM.
The EduWeb trade show and conference features information on marketing
and development for universities and colleges.
In this session, Ross will explain how companies can use RSS
technology to achieve an expanded marketing scope that is virtually
limitless. Companies will learn how to get started with RSS, how to
integrate social bookmarking links, how to use RSS in more advanced
ways to achieve even greater benefits, and what to avoid along the way.
Ross Kramer, CEO of Listrak, says, "The web-based nature of RSS goes
hand in hand with email marketing. Marketers can use this technology to
drive more customers to their websites, increase customer satisfaction
and loyalty, communicate more efficiently and effectively, and increase
their bottom lines."
Eduweb is being held at the Sheraton Inner Harbor in Baltimore, MD, July 22-24, 2007.
About Listrak
Listrak is a leading provider of hosted email
marketing software that allows permission-based marketers to manage,
send, track and grow their email marketing investment. Listrak services
clients such as Daimler Chrysler, Motorola, L'Oreal and the Islands of
the Bahamas from its Lititz, PA headquarters. Listrak was named the
2006 Small Business Technological Excellence Award winner by the
Philadelphia Chamber of Commerce, a Top Fifty Fastest Growing Company
in 2006 and 2005 by the Central Penn Business Journal and the 2005
Growth Company of the Year by the Technology Council of Central PA.
Visit www.listrak.com to learn more.