"Sync Up" With the All-New Plaxo

June 25, 2007; 04:41 AM

Plaxo®, Inc. today introduced Plaxo 3.0, a major new release of its market-leading "smart address book" service. Plaxo 3.0 is the first online address book and calendar to synchronize between Microsoft, Google, Yahoo!, AOL, Mac OSX, Thunderbird, and mobile phones. The new version makes simple what had until now been impossible: bridging between disparate tools and services with automated, multi-way synchronization — without cables, cradles, or complicated software set-up. Plaxo 3.0, now available for free in seven languages, is currently in beta and accessible to all at http://beta.plaxo.com.

"After a year of hard work re-tooling our service, this is much more than just another product release; we're really introducing an all-new Plaxo," said Todd Masonis, Founder and VP of Products. "Plaxo 3.0 is the platform upon which we can build out our 'sync and share' vision, giving people access to all their data wherever they need it, and enabling ever richer ways to stay connected with the people who matter in their lives."

"The all-new Plaxo seamlessly integrates with my digital life," said Marc Baizman, Project Manager for NPower, a national network of nonprofit organizations. "I have a PC at work, a Mac at home, and I use Outlook, Google Calendar, and iCal and Address Book to keep contacts and appointments. Plaxo just works! I don't have to do anything special; it runs in the background, keeping everything in sync!"

Plaxo 3.0 gives people universal access to all of their contacts and calendars — at work, at home, or on the road. Plaxo 3.0 offers a wide range of access options, including: a new web interface; native client software for Windows and Mac OSX; and several mobile options, including a new WAP 2.0 version for mobile browsers, available at m.plaxo.com.

The service, which until now has only been available in English, is now also localized in French, German, Japanese, Portuguese, Simplified Chinese, and Spanish, expanding the company's addressable market.

The new online interface to Plaxo is a rich AJAX web application, with multiple components, presented in a seamlessly integrated, interactive environment. Key features include:

• A new Sync Dashboard for taking the complexity and effort out of setting up and monitoring multiple "Sync Endpoints"
• A dramatically expanded array of Sync Endpoints, including:
  • Google (starting with Calendar, with Gmail coming soon)
  • Microsoft (Outlook, Outlook Express, Vista Mail, and Hotmail)
  • Yahoo! (Mail and Calendar)
  • Mac OSX Sync Services (for Address Book, iCal, iPhone, and more)
  • AOL (AIM)
  • Mozilla Thunderbird
  • LinkedIn (available as part of Plaxo Premium)
  • Mobile phones
• An even smarter address book, with Find-as-You-Type Search, One-Click Directions (via mashup with Yahoo!), and Click-to-Call (via mashup with Jajah)
• An innovative new calendar, built by the HipCal team (acquired in May 2006), with Upcoming View, Countdowns, Weather (via mashup with Weather Underground), Photos (via mashup with Flickr), and calendar sharing

Plaxo 3.0 also includes Plaxo Pulse, a revolutionary automated content sharing system, with all of the power of RSS feeds, but none of the complexity. As people you know post content online, it just shows up automatically in your Pulse tab, based on their sharing settings. Initial feeds include Flickr photos, blogposts, Amazon.com Wish Lists, and Plaxo contact info changes.

About Plaxo

Plaxo is the creator of the "smart address book" service that helps over 15 million members around the world stay in touch with the people they know and care about. Serving customers since 2003, Plaxo is a privately held company, funded by leading investment and technology firms — Sequoia Capital, Globespan Capital Partners, Harbinger Venture Management, DAG Ventures, and Cisco Systems — and by individual investors Ram Shriram and Tim Koogle. The company offers services directly to consumers and through a wide range of service provider partnerships. More information on the company is available at www.plaxo.com.