Investor's Business Daily Selects Opt-Intelligence to Power Opt-In Ad Serving on its Website

June 13, 2007; 02:22 AM
It was announced today that Investor's Business Daily® has selected Opt-Intelligence's proprietary ad serving platform to display opt-in advertising on its Investors.com website.

HOW IT WORKS:
During the Investors.com registration processes for free and paid services, visitors are given the opportunity to opt-in to vertically targeted advertisements. Ads are targeted, in real-time, to each visitor by a number of demographic, geographic and behavioral metrics and are served seamlessly into the Investors.com site via JavaScript. By opting-in to a specific advertiser's ad, the visitor is explicitly requesting that their contact information be shared with the selected advertiser so that they can communicate directly. Contact information can consist of an email address, physical address, phone number or any combination thereof. After viewing the ads, whether the visitor opts-in to an ad or not, they simply continue with the registration process as they normally would. The user never leaves the website.

"We did a lot of research prior to making the decision to offer opt-in advertising on our website," said Harlan Ratzky, Vice President and Director of Investors.com. "Our goals were 1) to keep a very positive user experience, 2) to maintain compliance with our strict privacy policy, 3) to provide our advertisers with the flexibility they require and 4) to achieve a very aggressive eCPM target. After an extensive review, it was clear to us that the Opt-Intelligence technology and approach could allow us to accomplish all four goals." Dan Felter, CEO of Opt-Intelligence, said "IBD's decision to use our ad serving solution shows their commitment to preserving their high quality user experience and keeping their users' privacy a top priority. We are very excited to be part of their overall Investors.com monetization strategy and to be involved with such a top notch organization."

ABOUT OPT-INTELLIGENCE
Founded in 2003, Opt-Intelligence Inc. (www.opt-intelligence.com), operates a leading opt-in advertising network supported by Opt-Intelligence's proprietary technology. Opt-intelligence offers a variety of opt-in advertising placements, including In-Path (co-registration & post-registration), banner and video overlay. Publishers making up the network include Orbitz.com, Ediets.com and VivaMiGente.com. Advertisers using the network to generate opt-in leads include Circuit City, eBay, Nokia and Procter & Gamble.

ABOUT INVESTOR'S BUSINESS DAILY
Investor's Business Daily®, its digital edition eIBD™ and the award-winning companion Web site, Investors.com are recognized worldwide for empowering individual and professional investors with cutting-edge research, stock screens and ratings that can't be found anywhere else. Through unique proprietary screening criteria backed up by decades of market research, IBD® highlights stock winners and major market turns as they emerge. Some of the most widely used screens include the IBD 100 list of top-performing companies, The 85-85 Index, The New America Index and Screen of the Day, all of which have outperformed the market. Founded in 1984 by leading investor William J. O'Neil, IBD has redefined the way news and financial data are presented. Investors.com, named one of the Forbes "Best of the Web," provides a suite of equally powerful tools and screens for identifying market stars. Both eIBD and Investors.com are available worldwide. In addition, IBD hosts popular investment workshops based on the CAN SLIM® investing system, which has outperformed major market indexes. * IBD's market writers can be heard teaching the same principles on national television and radio. *The American Association of Individual Investors' independent "real time" study found that IBD's CAN SLIM investing system had a 1144% gain over past nine years, compared to S&P 500 gain of 46.2% (1998 through 2006).