El Al Airlines Uses ClickTracks, the Web Analytics Solution from J.L. Halsey, to Optimize Online Customer Experience

June 7, 2007; 03:38 AM

ClickTracks, the Web analytics solution from J.L. Halsey Corporation (OTCBB:JLHY), announced today that El Al Airlines, the national airline of Israel, has deployed ClickTracks’ JDC Web analytics solution for tracking and analyzing Web marketing campaigns, including search engine optimization, display ads and paid search. El Al is using ClickTracks Web analytics to improve its online customer experience.

Known for its flights to Israel, the airline is expanding the use of its Web site as a scheduling and travel resource for travelers worldwide. By implementing ClickTracks JDC and a comprehensive Web marketing campaign run by Compucall Web Marketing, El Al is making it easier for customers to book airline tickets, manage their loyalty points, find flight information and access special services. El Al can now track visitors’ referral sources, the way that they navigate each page of the site and the influence that particular pages have on moving visitors through the complete booking process. El Al will analyze their findings and use the information to improve its online customer experience.

"Before ClickTracks was implemented we were literally flying in the dark," said Danny Gosis, El Al’s E-Commerce Project Manager. "We couldn’t track visitors once they entered the site or determine what they were looking for. With ClickTracks JDC we can see how users navigate our site and analyze how different navigation schemes and purchasing processes affect the Web site’s ease-of-use, and ability to simply and quickly complete a flight booking. Now we can better position ourselves on the Web and enhance online customer satisfaction." El Al procured the JDC solution through Compucall Web Marketing, ClickTracks’ Master Reseller in Israel.

About ClickTracks JDC

ClickTracks JDC is the enterprise-level solution in ClickTracks’ award-winning Web analytics tools lineup. It offers easy, yet powerful custom tracking, keeps user data secure and employs the convenience of JavaScript page tagging -- all with no recurring monthly fees. By using ClickTracks, El Al can realize the full potential of its Web site and ultimately improve customers’ Web experience.

About El Al

Established in 1949 as the national airline of Israel, El Al has grown into a prestigious international carrier. Covering every aspect of service, assuring that their passengers requirements are met in time, every time, El Al is ranked by IATA as one of the world’s three most efficient air carriers. El Al has annual revenues of about $1.4 billion, and it carries more than 1.3 million passengers annually. The airline flies directly to more than 40 destinations around the world, and to many additional destinations by means of partnership agreements with other airlines. http://www.elal.co.il

About ClickTracks

Based in Santa Cruz, California, ClickTracks is the maker of award-winning Web analytics software. ClickTracks products allow marketers to track the response to marketing campaigns and understand where visitors come from, as well as how they interact with a Web site.

ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ’s 2005, 2004 and 2003 Marketing Excellence Awards, 2006 Product of The Year by Small Business Technology Magazine and was rated "Positive" in Gartner’s 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks’ software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.