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Offermatica Announces Rich Media Optimizer

May 28, 2007; 04:52 AM

Offermatica, the leading provider of media testing and optimization software, today announced the industry's first real-time optimization for rich media and rich internet applications. Advertisers and publishers can now use Offermatica's testing and personalization network to increase engagement within the most advanced Web 2.0 and interactive interfaces. More and more interactive marketers, merchants, and publishers are following Google and Yahoo!'s lead, creating sleek, "pageless" experiences that behave more like applications or games. These marketers can now target rich media content to specific user behavior or simply test interactive elements to deliver a more engaging, personalized, and efficient experience.

Similar to the dynamic interactivity adopted by Google for Maps and Netflix, Offermatica's Rich Media Optimizer uses Asynchronous JavaScript or AJAX to respond immediately to user actions. The Rich Media Optimizer takes advantage of Offermatica's advanced personalization engine to respond to consumer actions and change content and interface elements with every interaction. Marketers can use this exciting technology to ensure that visitors see the most relevant content on a page, without having to press the "refresh" button in their browser.

The Rich Media Optimizer, in conjunction with other Offermatica technology, allows marketers, with little or no web development experience, to deliver fresh, programmed content to visitors that changes, depending on the time of day and/or week. This technology empowers online marketers to deliver timely experiences to site visitors, much like the programming that television networks broadcast to viewers.

Offermatica also allows marketers to group visitors into different segments and target unique content to each of these segments simultaneously, ensuring that, for example, visitors from the US see different website content and ads than users abroad. This powerful feature provides every visitor a personalized and timely experience online.

According to a recent report by Sapient and the Kellogg School of Management at Northwestern University titled, "The New Marketing-IT Power Partnership," it is assumed that, "many people think the technology revolution in marketing is about Web sites and interactive advertising. It's not. Speed and the customer's experience with the brand are the two most important marketing strategies today."

With Offermatica, both marketers and users receive equal benefits. Marketers have the ability to target visitors more effectively, and visitors consistently see relevant information. "We created a content delivery platform that moves at the speed of marketing and targets customers anywhere they go," said Matt Roche, CEO of Offermatica. "As we're all learning in the age of the Web 2.0, it's all about the customer experience, and marketers must learn to maintain a site that is as changeable as their customers."

About Offermatica

Offermatica is the leading provider of software to test, measure and optimize online marketing and advertising campaigns. The company's software enables marketers and advertisers to quickly test online content to increase sales and leads, reduce customer acquisition costs and improve customer interactions.

Companies like CNET, Bluefly, and VeriSign have dramatically increased the ROI from their websites, online ads, email campaigns, and search listings with Offermatica's on-demand testing and optimization services. The company is privately held with funding from Accel Partners, Baker Capital, and Meritech Capital Partners. For more information, visit http://www.offermatica.com/. For press inquiries, contact Stephanie Yang at (415) 593-9431.



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