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Eyeblaster to Use Microsoft Silverlight for Development of High-Impact Rich Media Advertising

April 16, 2007; 03:07 AM
Eyeblaster, the global leader in integrated digital marketing services and technology, today announced a collaboration with Microsoft to integrate Silverlight, a newly unveiled technology for next-generation media experiences and rich interactive applications, with Eyeblasters Advertising Campaign Manager (ACM) platform.

Microsoft Silverlight (previously called Windows Presentation Foundation Everywhere) delivers rich, cross-platform interactive experiences that include animation, graphics, audio and video capabilities for the Web and beyond. Eyeblaster's collaboration with Microsoft gives creative agencies the ability to take advantage of the benefits of Silverlight for digital ad creation and serving, including ad smashing, tracking, delivery, reporting, and interactive video capabilities that scale from HD to mobile scenarios.

Eyeblaster has proven to be a leader in the online delivery of advertising, and by supporting Silverlight they will have the capabilities to expand this leadership in an ever growing market, said Forest Key, director of User Experience and Web Platform group at Microsoft Corp. Silverlight blends next generation design and interactive capabilities with industry leading media technologies to enable experiences that fully immerse and engage viewers.

Eyeblasters solution, based on Silverlight, will enrich the end user experience and increase advertisers options for rich, immersive campaigns. The richer advertising results from a more compelling media and interactive capabilities, such as support for the industry standard VC-1 video codec and flexible graphics insertion on the fly.

The solution also allows site builders to unite the creation and tracking of both the destination site and the related ads. Advertisers gain a single platform to manage campaigns end-to-end, from ad creation through delivery, to post-click activity monitoring.

Eyeblaster customers have come to depend on us for the ability to simplify and translate creative units that convey the brand message, regardless of how ads are distributed technologically, said Gal Trifon, president & CEO, Eyeblaster. Faced with more choices of formats and platforms than ever before, our support for Silverlight helps advertisers deliver the ads they intend. Meanwhile, advertisers will continue to get the look and feel of the ads they envisioned, every time.

Silverlight being based on the Microsoft .NET framework allows developers and designers to use the tools and program environments they are familiar with, including JavaScript, ASP.NET and AJAX. The Silverlight experience is delivered to end-users through a seamless browser plug-in that offers consistent experiences to both Mac and Windows users on a variety of web browsers including Internet Explorer, FireFox and Safari.

About Eyeblaster

Eyeblaster is the global leader in integrated digital marketing services and technology. Its powerful, yet easy to use suite of products allows the creation, delivery and management of interactive communications that deliver meaningful results. Eyeblaster has been offering digital innovations since 1999. The company has headquarters in New York, and offices in Amsterdam, Barcelona, Beijing, Chicago, Guangzhou, Hamburg, Houston, Kuala Lumpur, Milan, London, Los Angeles, Paris, San Francisco, Sao Paolo, Sydney, Taipei and Tokyo with research & development facilities in Israel. For more information, please visit www.eyeblaster.com.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.



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