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Unicast Launches Next Generation Ad Platform for Web 2.0New FUSE 2.0 Release Offers Enhanced Ad Creation and Creative Campaign Management System for Rich Media Marketing April 12, 2007; 02:11 AM FUSE 2.0 combines the ability to build cutting-edge, engaging ad formats using the latest features of Flash, Video, and 3D media. The new platform combines the flexibility to innovate while carefully catering to user requirements for an intuitive and efficient workflow. FUSE 2.0 features include:
“We will continue to innovate around our ad creation and delivery tools to make them the best in class for our customers,” said Patrick Vogt, CEO of Viewpoint. “FUSE 2.0 was designed specifically to meet the growing demands of publishers and agencies in this constantly evolving market, and we’ve included the features that customers specifically requested. The rich media ad creation and campaign management tools and workflows that have been developed integrate seamlessly into our ad solutions platform and offer optimum levels of creativity and flexibility.” With FUSE 2.0's additional reporting capabilities and the User Engagement Index (UEI), marketers can expect an exceptional level of campaign performance insight and reporting that is unique in the industry. ABOUT VIEWPOINT Viewpoint is a leading Internet marketing technology company, offering Internet marketing and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign management services including TheStudio, Viewpoint’s creative services group, Unicast, Viewpoint’s online advertising group, and KeySearch, Viewpoint’s search engine marketing consulting practice. Viewpoint's technology and services are behind the online presence of some of the world's most esteemed brands, including AOL, GE, Sony, and Toyota. More information on Viewpoint can be found at www.viewpoint.com. The company has approximately 90 employees principally at its headquarters in New York City and in Los Angeles. |
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