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Only 25% of Retail Websites Using AJAX Web Application According to Brulant Study

April 12, 2007; 02:15 AM
A recent study of 115 leading retail websites found that only 25% currently employ AJAX web applications, a widely touted Web 2.0 technology.

The study showed that 19% of the websites were developed using ‘simple’ AJAX, while only 6% were developed using advanced AJAX techniques. Online solutions provider Brulant, an internet marketing company, completed the study in November 2006.

“AJAX is arguably the best rich internet application available to developers right now, but its complexity and the disruption to traditional development processes seems to be hindering the widespread adoption predicted by many experts,” said Mark Fodor, senior vice president with Brulant’s web development consulting company, whose clients include Hallmark, Borders and other leading retailers.

”AJAX has the ability to vastly improve the customer’s online experience, and the benefits of implementing AJAX web application in terms of customer satisfaction and conversion rates are argument enough for its implementation,” added Fodor.

Fodor also noted, “At the same time, developers are suspicious of anything that they perceive as ‘hype.’ Add to this massive confusion about which AJAX solutions to use at what level, and how many, and you’ve got a situation where adoption is happening at a much slower pace. The net-net is that companies are missing out on the benefits at a pretty high opportunity cost.”

About Brulant, Inc. Brulant is one of the nation’s preeminent online solutions experts, fusing leading-edge technology with breakthrough interactive services including marketing and creative design. The internet marketing company, which has a well-known website development consulting arm, was recently ranked by Advertising Age Magazine as the 36th largest interactive firm in the country and the 4th largest in the Midwest. Ultimately, Brulant is focused on delivering multi-channel solutions that increase client’s market share by improving customer service, brand loyalty and market reach while reducing customer acquisition, retention and conversion costs.

Brulant is a true multi-channel integration partner focused on ensuring one compelling customer experience across all channels, from web initiatives to call centers, stores, kiosks, etc. Brulant celebrates a proven track record throughout its core competencies, including interactive marketing and strategy, creative website design and usability, technology services, portal and web development, and business intelligence.

The internet marketing and website design company’s clients are middle-market to Fortune 2000 companies within the consumer products, financial services, healthcare and retail sectors. Headquartered in Cleveland, Ohio, the company works with clients on a national basis including: Bass Pro Shops, Borders, Carhartt, Charter One Bank, Citizens Bank, The Cleveland Clinic, Hallmark, ICI Paints, JoAnn Stores, Key Bank, Luxottica, MTD Products, Macrovision, National City Bank, Nationwide, Pearle Vision, Sears Portrait Studios, Steris, Things Remembered and University Hospitals.



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