March 23, 2007; 04:10 AM The combination of leading-edge technology with the ethos of Web 2.0
has enabled Fhlame to implement the final key parts of a revolutionary
online GPS community website.
The London, United Kingdom, based interactive communications agency
today announced that it has completed the functionality to the NavPix
Library (www.navman.com/navpix) where GPS navigation users can upload and share geo-referenced images.
True Web 2.0 experience
The NavPix library launched in May 2006 to support NavPix from GPS
navigation company Navman. Fhlame built the first iteration of the
NavPix Library, the community website where members could create and
share their “NavPix”. Each NavPix combines an image with exact latitude
and longitude data to provide an easy way to select a destination on
compatible sat-nav devices.
“We wanted to make the NavPix Library as simple and straightforward
to use as possible,” says Chris Autry, Fhlame’s Managing Director, “so
we looked at how we could enhance the user experience in the library.
We’ve now released the album functions to provide users with a
powerful, yet highly intuitive and easy to use, way to create and
manage albums of NavPix photos using drag and drop functionality.”
Fhlame knew that NavPix Library users wanted more from the existing
library so it took inspiration from the latest technology and
directions in community websites to deliver a true Web 2.0 experience
to the online NavPix audience.
Revolutionary technology
Fhlame created the NavPix library for GPS pioneer Navman to support
Navman’s introduction of its groundbreaking NavPix technology used on
its iCN 700 series and N-Series in-car sat-nav devices.
Chris says: “NavPix is an integral part of Navman’s overall
business strategy. NavPix photos are a great way to find something – or
return there – as well as provide the mechanism for other people to
find their way there. However, building that community meant creating
the platform and tools to create and share NavPix. “
Importantly for Fhlame, those tools had to be not only accessible
and useful, they had to deliver an online experience that encouraged
users to want to upload and share their NavPix.
“With the launch of these new features, we believe that we have
realised our vision for what the NavPix Library should be. We also
wanted to exploit the opportunities opened up by the latest technology,
such as AJAX, to support the user experience, rather than the other way
round.”
NavPix Library
The online NavPix Library (www.navman.com/NavPix)
provides the platform for NavPix users to create, upload and share
NavPix images and albums. Each NavPix image contains latitude and
longitude information within its EXIF meta data, which can be read by
NavPix-compatible sat-nav devices.
Navman sat-nav users can download the NavPix individually or as
part of an album to their device and then select it as a destination
when planning their journey.
“Quite simply, the NavPix technology is revolutionary,” adds Chris,
“and we wanted to create an online experience that was equally
revolutionary. By bringing together our knowledge of building community
websites, user-generated content and the latest online technology, we
have achieved that revolutionary online experience.”
About Fhlame
Fhlame is a leading interactive communications agency based in
London. It specialises in combining cutting-edge technology with deep
understanding of its clients businesses to deliver effective, immersive
and measurable online experiences. Fhlame works with clients across a
broad range of industry verticals, offering services from consulting
and strategy to design and build.
For further information
For further information about Fhlame and the NavPix Library as well as the services Fhlame offers, please contact:
Chris Autry
Managing director
Fhlame Limited
8A Great Newport Street
London
WC2H 7JA
United Kingdom
Tel: +44 (0)20 3077 1185
http://www.fhlame.com
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