Lyris Technologies' EmailAdvisor Deliverability Solution Now Supports Outlook 2007

February 26, 2007; 07:36 AM
Lyris Technologies (http://www.lyris.com), leading provider of email marketing solutions and subsidiary of J.L. Halsey (OTCBB:JLHY), today announced that Lyris’ deliverability tool, EmailAdvisor, now supports Microsoft Outlook 2007. Customers who use EmailAdvisor, a toolset for email marketers that helps to resolve issues of email deliverability such as filtering and rendering of emails, will now be able to preview how their HTML email marketing messages will render in Outlook 2007.

Outlook 2007 includes a number of changes that may significantly impact HTML emails. In particular, advanced email design elements such as Cascading Style Sheets, background images, and rich media such as javascript, flash, and animated GIFs may render incorrectly in the new version of Outlook.

EmailAdvisor’s Inbox Snapshot feature provides a preview of how HTML emails sent to different email clients will render in each of those clients, helping email marketers and email designers address rendering issues before they send the email to their entire list. Currently, more than 50 major email clients are supported including the newly added Outlook 2007.

“We know how important it is for email marketers to know that their emails will render correctly when they arrive in the inbox. That’s why we worked quickly to integrate Outlook 2007 into our EmailAdvisor toolset, so that our customers can send out their email campaigns with confidence,” states Dave Dabbah, Director of Marketing at Lyris.

About Lyris Technologies

Founded in 1994, Lyris Technologies (http://www.lyris.com) provides leading-edge email marketing software solutions to more than 5,000 customers worldwide. Our suite of products, led by our flagship product ListManager, offers powerful tools for opt-in email marketing, list management, database segmentation, and deliverability assurance. Lyris offers both hosted and software versions for publishing email campaigns, newsletters, and discussion groups. Our commitment to permission-based marketing, outstanding deliverability rates, and our extremely positive ISP relations make Lyris' solutions among the best-selling email marketing applications on the market today. Headquartered in Emeryville, California, Lyris is a subsidiary of the J.L. Halsey Corporation (OTCBB:JLHY), a leading provider of technology solutions to marketers at mid-size businesses. J.L. Halsey's other brands include ClickTracks, EmailLabs, Hot Banana, and Sparklist.