Allurent Becomes an Omniture Accredited Application Partner

December 12, 2006; 05:56 AM
Allurent today announced that it has met the requirements to achieve Omniture Accredited Application Partner status. As a result, Allurent’s innovative e-commerce products, designed to allow leading retailers to create the most compelling online shopping experiences imaginable throughout the entire online shopping lifecycle – from browsing to choosing to buying - are immediately available for automated integration via Omniture Genesis. Companies can now use a pre-configured wizard to automate integration between Allurent’s rich media products and Omniture SiteCatalyst. The technology was introduced yesterday at Omniture’s “Plug and Play” Online Marketing launch event in San Francisco.

Online retailers implementing Allurent’s rich media applications can successfully measure the ROI of e-commerce transactions that take place in Flash-based applications through the integration with Omniture SiteCatalyst. With Allurent and SiteCatalyst, Internet retailers can track customer checkout actions such as cart removals, time spent browsing, amount spent and cart abandonment

About Omniture Genesis

The era of Web 2.0 has changed the rules of marketing; new ways of engaging customers and enriching their experience are now critical for business success. As a result, companies are realizing they must integrate their marketing environments much more quickly and easily in order to optimize ROI. Omniture Genesis will help marketers by automating the integration process.

Omniture Genesis enables “Plug-and-Play” online marketing – an essential capability for powering the new world of Marketing 2.0. A catalog of pre-built integrations are visually mapped by the marketer to create an integrated marketing ecosystem. Omniture Genesis includes a showcase of accredited marketing application providers, including Allurent.

“Many online retailers don’t have the appropriate tools to make sense of the site data they measure – particularly for Web 2.0 campaigns that run in Flash or Ajax,” said Graeme Grant, Vice President of Sales and Operations at Allurent. “By participating in Omniture Genesis, we can offer our customers easier access to Web analytics that will help them make sense of, and optimize, their rich media campaigns.”

About Omniture

Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com

About Allurent

Headquartered in Cambridge, Mass., Allurent partners with leading retailers to create the most compelling online shopping experiences imaginable. Our innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Our deep experience developing world-class e-commerce software helps us deliver intuitive and engaging products that are easily configured to match your brand and integrate with your existing infrastructure. For additional information please visit www.allurent.com.