November 15, 2006; 07:21 AM
TruePath Technology, a leading provider of managed services for
Consumer Generated Promotion (CGP), today launches HotListMaker.com.
Geared to social networking consumers where music is widely recognized
as a social catalyst, HotListMaker adds the cool factor to an
individual's personal online page, such as MySpace, or blog, by
enabling users to easily and legally create and share lists of their
favorite music with their friends.
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"HotListMaker is a musician's best friend, easy to use with a slick
design for any site," says Jonathan Tafoya, musician and HotListMaker
user with a MySpace profile at http://www.myspace.com/baptist
from Portland, Oregon. "It's more than just music, it's an expression
of who you are. Share with the world what makes you move and meet
others who step to the same beat."
TruePath Technology recognizes that music plays a big part in people's
lives and is a powerful expression of identity, which is reflected in
how and what individuals publish on the Internet. On MySpace alone
nearly three million bands showcase their music and music features
heavily among the 106 million users. HotListMaker helps people who want
to express their music interests with their existing friends and make
new connections through music in three easy steps:
1. Select your tracks
2. Personalize your HotList
3. Publish your HotList
Users have many options to share a HotList: on a MySpace, blog or
similar personal page, by e-mailing friends directing them to the
HotList URL or by sending friends an RSS link.
Online Music Promotion Happens Between Friends
Jupiter Research claims that 48% of music discovery happens between
friends and Gartner Research predicts that by 2010 25% of online music
store purchases will be driven by consumer-to-consumer recommendations.
"We recognized an opportunity to connect people through music while
also tapping into the huge potential that communities like MySpace
represent for music promotion. HotListMaker.com is the realization of
this opportunity," says Lennox Ong, COO and Founder of TruePath
Technology. "We have built out our platform using Web 2.0 technologies,
such as AJAX, tagging and RSS to provide a rich user experience."
Puretracks.com has partnered with TruePath to provide legitimate access
to a catalogue over 1 million tracks for users of HotListMaker.com.
"The majority of music buyers still rely on their friends for music
recommendations, and combining user self-expression of their music
favourites and links to legitimate music vendors is a clever way to
capitalize on this," says Alistair Mitchell, CEO, Puretracks.com. "We
were excited to partner with TruePath to link these lists of favourite
tracks to our digital music storefront."
HotListMaker Users See Their Music Community Grow
Once posted on a social networking site, HotListMaker users can watch
the list gather an audience. Tools are included to stimulate the
sharing of the HotList and users can track their HotList statistics to
see how many people have viewed or posted the HotList to their sites.
Industry has also seen an opportunity to leverage this hosted CGP
platform. "NewMusicWest has been a hub for finding new music for 16
years, and we feel that HotListMaker is an essential new tool for the
music industry and especially its "undiscovered" artists. NewMusicWest
plans to use this technology to help promote new artists and album
sales," says Jory Groberman, CEO of 29Productions Inc. and NewMusicWest.
About TruePath Technology
TruePath Technology has created the industry's first hosted platform
for Consumer Generated Promotion - a technology platform designed to
manage media content and control how it is presented, viewed and
transacted. The platform is capable of syndicating content using Web
2.0 technologies to leverage the power of Consumer Generated Promotion
within blogging and social networking communities. HotListMaker.com
makes use of these technologies to enable consumers to showcase their
favourite music and engage with current and new friends in social
networking communities, such as MySpace.