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WebSideStory Announces 'Innovation Delivered' Award Winners at ActiveInsights Fall 2006

October 18, 2006; 07:51 AM
WebSideStory, Inc., a leading provider of digital marketing and analytics solutions, today announced the recipients of its Innovation Delivered awards, presented to customers demonstrating the highest levels of innovation and success in their online business models. Bloomingdale's, Clear Channel and DaimlerChrysler were among the recent winners announced at WebSideStory's ActiveInsights Fall 2006 user forum, held earlier this month at the Crowne Plaza Times Square in New York City. The winners:

    *  Best WebSideStory Suite Integration:

         -  Miller Heiman -- HBX Analytics, WebSideStory Search and
            WebSideStory Publish
         -  Shaklee -- HBX Analytics and WebSideStory Search
         -  Typhone -- HBX Analytics and WebSideStory Bid

    *  Best Web 2.0 Optimization:

         -  DaimlerChrysler -- Innovative use and tracking of Ajax and RSS
            feeds to improve site conversions
         -  Jockey.com -- First implementation of Active Browsing,
            WebSideStory's patent-pending technology that leverages Ajax to
            display product search results

    *  Best Enterprise Mash-Up:

         -  Clear Channel -- Consolidating data from various providers,
            including Akamai, to achieve more automation and fewer points of
            entry for its internal reporting

    *  Lifetime Achievement Award:

         -  Bloomingdale's -- An early adopter and innovator of on-demand site
         -  CARFAX -- An early adopter and innovator of on-demand web

ActiveInsights is held twice a year for customers of WebSideStory's suite of integrated, on-demand digital marketing applications, including web analytics, site search, web content management and keyword bid management. The event features customer success stories, best practice sessions, product roadmap updates, a live product gallery, a partner pavilion, a developer's forum, and a full day of hands-on product training through WebSideStory's pioneering Digital Marketing University. ActiveInsights has steadily grown since its inception in 2003 with hundreds of attendees at each event, including customers, strategic partners, financial and technology analysts, the media and industry luminaries. This year's event, held Oct. 3-5, featured a keynote by Organic CEO Mark Kingdon on measuring Web 2.0, as well as the launch of Active Browsing, a new patent-pending capability that enables companies to integrate Ajax into their search results. Active Browsing is an extended service of WebSideStory Search.

"ActiveInsights is no longer just a user forum, it's a sector-changing event, attracting thought leaders from across our customer, partner and industry base," said Pelin Wood, vice president of marketing for WebSideStory. "We congratulate our award winners on being true innovators and look forward to recognizing our next group of winners in the spring."

WebSideStory's Spring 2007 ActiveInsights will be held May 15-17 at The U.S. Grant Hotel in San Diego. For more information about WebSideStory, please visit www.websidestory.com.

About WebSideStory, Inc.

Founded in 1996, WebSideStory, Inc. is a leading provider of digital marketing and analytics solutions that improve online marketing, sales and business operations. Its WebSideStory suite of digital marketing applications consists of web analytics, site search, web content management, and keyword bid management. WebSideStory also provides enterprise analytics solutions through its wholly owned subsidiary, Visual Sciences, LLC, a leading provider of streaming data analysis and visualization software. WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.websidestory.com. WebSideStory and HBX are among the trademarks or registered trademarks owned by WebSideStory, Inc. Visual Sciences is a registered trademark of Visual Sciences, LLC. Other trademarks belong to their respective owners.



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