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Above All Software to Showcase Business Value of Composite Applications at Dreamforce ‘06

Above All VP of Products Presenting on Integration Panel; Above All and salesforce.com Co-Sponsoring “Mashup” Event

October 3, 2006; 02:08 AM
Above All® Software, a provider of award-winning business integration software, today announced that the company will have a significant presence at Dreamforce '06, salesforce.com’s (NYSE:CRM) user and developer conference, to help educate salesforce.com customers of the benefits of composite applications and enterprise mashups.

On Monday, October 9 at 11:30 am, Above All Vice President of Products, Deborah Scharfetter, will be speaking on a panel titled “Integration Strategies in a SaaS Environment” led by Cindy Warner, Senior Vice President, Global Integration Services for salesforce.com. The session is intended to help salesforce.com customers understand how to develop a predictable, reusable, and scalable integration strategy for their enterprise.

Above All composite applications have been deployed at numerous salesforce.com customers. These customers have used the Above All Composite Application Platform™ to extend Salesforce functionality and integrate with a variety of back office solutions, thereby enabling sales and support personnel to be even more effective and efficient. Representatives of several of these companies will be attending Dreamforce ’06, including Intrep, Bell Canada, CSA, Mitchell International, and PGP.

In addition, Above All and salesforce.com are co-sponsoring a “Dreamforce Mashup Party” at the DNA Lounge at 375 11th St, San Francisco on Tuesday, October 10 at 8pm for all Dreamforce attendees, especially members of the AppExchange Developer Network.

At the Dreamforce conference, Above All will be exhibiting in Booth #411.

About AppExchange Developer Network

AppExchange Developer Network (http://developer.appexchange.com) provides the community, tools and resources to let developers build new applications for the AppExchange. Now any developer in the world – with access to just a Web browser and Internet connection – can harness the power of the world’s most popular multi-tenant platform to create new applications and mashups from scratch. With toolkits and resources for most popular development languages, including AJAX, Java, .NET and PHP, developers can also combine those applications with other Internet services to create new business mashups, allowing developers, ISVs and IT organizations to easily leverage The Business Web in their projects and offerings.

Developers interested in using the toolkits and the AppExchange on-demand platform available can sign up for a free Developer Edition at http://developer.appexchange.com.

About Above All Software

Above All Software provides award-winning software for rapid composite application assembly and delivery, enabling companies to leverage a service-oriented architecture to meet changing business needs. This new, flexible service-level approach simplifies and reduces the cost of business integration. Above All’s customers include Bell Canada, CSA, Hilton, Medtronic, and NASDAQ. Above All has alliances with some of the leading names in software, including Good Technology, Microsoft, salesforce.com, Siebel Systems/Oracle, and Systinet/HP. Headquartered in Redwood Shores, CA, Above All is privately held. For more information about Above All, visit our Web site at www.aboveallsoftware.com or call 800-819-5530.

NOTE: Above All is a registered trademark of Above All Software in the United States and/or other countries. All other product and service names mentioned are the trademarks of their respective companies.

Reidy Communications
Dan Reidy, 415-482-8650
[email protected]



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