September 15, 2006; 03:40 AM
WebSideStory, Inc., a leading provider of digital marketing and analytics solutions, today announced that it will highlight its industry leading Web 2.0 capabilities as part of its ActiveInsights user forum Oct. 3-5 at the Crowne Plaza in New York City. WebSideStory CEO Jeff Lunsford, Organic CEO Mark Kingdon and industry leading customers and partners will demonstrate, among other things, how WebSideStory is not only leading the industry in tracking Web 2.0-enabling technologies, but also using these technologies to maximize the performance and capabilities of its own enterprise applications.
Kingdon will deliver the keynote address, entitled "Overcoming Blind Spots: Understanding Engagement Metrics in a Web 2.0 Universe," focusing on how the advent of AJAX, RSS feeds, Flash, online video and other Web 2.0 technologies are changing the way people interact with the web, and how standard HTML- focused web analytics solutions are creating "blind spots" for marketers. Kingdon will present a case study on how HBX Analytics helped his interactive marketing firm overcome these obstacles, including tracking and optimizing an AJAX and RSS-intensive project for DaimlerChrysler, a joint customer. More than 500 people are expected to attend the three-day event.
"This is a very exciting time in our industry. As emerging Web technologies evolve, they are enabling more complex and immersive consumer experiences -- such as what we're seeing in social networking and online video," Kingdon said. "Together with WebSideStory, we are helping our clients see a more complete picture of consumer behavior in the Web 2.0 universe. This case study is a perfect example of that. To help us achieve DaimlerChrysler's objectives, we needed to use technologies that were outside the capabilities of most web analytics solutions, except for WebSideStory, which continues to innovate ahead of the market."
WebSideStory will highlight all of its industry leading Web 2.0 capabilities at the three-day event. They include:
* Tracking Web 2.0 content and applications - HBX Analytics can easily
track visitor interaction with applications created in AJAX
(Asynchronous JavaScript and XML) and Flash, as well as the use of RSS
feeds (Really Simple Syndication), podcasts and blogs. In April 2006,
WebSideStory became the first vendor to offer tracking of streaming
media and mobile device usage as standard capabilities.
* Using AJAX to optimize WebSideStory's own applications for customers -
In addition to tracking Web 2.0 technologies, WebSideStory is using
this technology (specifically AJAX) to improve the performance and
capabilities of its own enterprise applications. An upcoming industry
first capability in this area will help customers enhance the visitor
experience and increase conversions.
* "Enterprise mash-ups" powered by WebSideStory's comprehensive APIs -
Thanks to its suite of documented APIs (application programming
interfaces), WebSideStory has delivered the industry's first suite of
integrated on-demand digital marketing applications, including web
analytics, site search, web content management and keyword bid
management. This integration, referred to as "enterprise mash-ups,"
enables customers to leverage the strong synergies between different
applications, such as using web analytics to power site search results.
The APIs also enable customers to integrate their web analytics data
with key partner marketing applications. These mash-ups are an
integral part of Web 2.0, according to industry columnist such as Phil
Wainewright.
"Our Web 2.0 initiative encompasses everything from tracking new technologies such as AJAX, to using our APIs to create integrated solutions that deliver powerful results for our customers," said Rand Schulman, Chief Marketing Officer for WebSideStory. "WebSideStory has a long history of innovation and we are proud to work with companies such as Organic in bringing these capabilities to the market. Web 2.0 is no longer just a buzzword, it is a real set of technologies that are changing the web in significant ways."
ActiveInsights is open to all customers of WebSideStory's suite of integrated digital marketing applications. The event includes customer success stories, best practice sessions, product training, a partner pavilion, networking events and more. WebSideStory will also offer one-on-one consultations in the product gallery where it will showcase its product suite, as well as its Web 2.0 capabilities. For more information on ActiveInsights, please visit http://www.websidestory.com/activeinsights.
About WebSideStory, Inc.
Founded in 1996, WebSideStory, Inc. is a leading provider of digital marketing and analytics solutions that improve online marketing, sales and business operations. Its WebSideStory suite of digital marketing applications consists of web analytics, site search, web content management, and keyword bid management. WebSideStory also provides enterprise analytics solutions through its wholly owned subsidiary, Visual Sciences, LLC, a leading provider of streaming data analysis and visualization software. WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: http://www.websidestory.com/. WebSideStory is a registered trademark of WebSideStory. Visual Sciences is a registered trademark of Visual Sciences, LLC. Other trademarks belong to their respective owners.
Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory's business, including, without limitation: WebSideStory's reliance on its web analytics services for the majority of its revenue; blocking or erasing of cookies or limitations on our ability to use cookies; WebSideStory's limited experience with digital marketing applications beyond web analytics; the risks associated with integrating the operations and products of Avivo Corporation and Visual Sciences, LLC with those of WebSideStory; privacy concerns and laws or other domestic or foreign regulations that may subject WebSideStory to litigation or limit our ability to collect and use Internet user information; WebSideStory's ability to defend itself against claims of patent infringement alleged by NetRatings, Inc.; WebSideStory's ongoing ability to protect its own intellectual property rights and to avoid violating the intellectual property rights of third parties; the highly competitive markets in which we operate that could make it difficult for WebSideStory to acquire and retain customers; the risk that WebSideStory's customers fail to renew their agreements; the risks associated with the company's indebtedness; the risk that WebSideStory's services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory's Securities and Exchange Commission filings, including WebSideStory's annual report on Form 10-K for the year ended December 31, 2005 and quarterly reports on Form 10-Q. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.
Website: http://www.websidestory.com/
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