ClipSyndicate Redefines Web Publishing, Providing Platform for Custom Video Channels on Web Sites

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Wednesday, January 31, 2007; 01:46 AM

ClipSyndicate, the B2B source for premier video syndication, announced today the introduction of its new Web publishing platform designed specifically for Web publishers looking for the easiest way to integrate video on to their site. ClipSyndicate's publishing platform allows Web publishers to create and brand their own custom video channels, which will enhance their sites with compelling video from premium content providers. Web publishers also can take advantage of ClipSyndicate's SmartChannels(TM), a hands-free publishing option that automatically updates a Web publisher's site based on saved search parameters.

In a separate announcement, ClipSyndicate also announced an agreement with FOX Television Stations group to syndicate its news content to thousands of vertical Web sites in the ClipSyndicate Video Syndication Network. FOX Television Stations will provide ClipSyndicate's network of Web site editors and bloggers the ability to publish video news content culled from the largest markets in the U.S.

"ClipSyndicate is a winning proposition for Web publishers, television and video producers and advertisers," said Chris Shipley, executive producer of the DEMO conferences. "Web publishers get rich content to supplement their sites, content providers have new access to new audiences, and advertisers have new opportunities in an extremely valuable network. Everyone benefits from this syndication ecosystem."

"What we offer with ClipSyndicate, is a one-stop shop for Web publishers to create their own unique Slivercast channel for their users, from thousands of relevant premium video clips," said Sean Morgan, founder and CEO of ClipSyndicate. "ClipSyndicate's robust feature set makes it the essential video publishing tool for any publisher interested in providing the dynamic experience of video on their site."

After a simple sign-up, Web publishers can easily search and browse clips, then create and publish channels to their sites. With the introduction of SmartChannels, publishers can create their own customized search terms which they can use with an RSS reader to alert them to new content or publish a SmartChannel directly to their site which will automatically update content as it becomes available -- a hands-free publishing tool.

The new ClipPlayer features navigable channels of interesting, newsworthy clips. Additionally, ClipPlayer enables the organic sharing of video through simple publishing and sharing options directly from the player.

  Newly Announced Capabilities and Features

  SmartChannels:
  - Content drawn from hundreds of premium content providers for most
    relevant information.
  - Publishers can create channels that automatically update based on saved
    search terms.
  - RSS integration allows for updates when search terms met for vetting
    prior to publishing.
  - Easy to use interface - subscribers can search or browse for relevant
    video, and publish code simply and easily.
  - Multiple integration methods - Web publishers can select from html,
    Javascript, or RSS code to integrate easily into any publishing
    environment.

  ClipSyndicate's ClipPlayer:
  - Pre-programmed, navigable video channels.
  - Email and Publish this Clip - allows viewers to organically share videos
    of interest with friends and colleagues, thereby extending the Web
    publisher's experience beyond the reach of a simple site.
  - Publish this clip - see a clip you like?  Just log in and publish it!

For additional information about ClipSyndicate at DEMO 07, to schedule an interview or to get screen shots of the platform, please visit our online press kit at http://clipsyndicate.mediaroomshowcase.com/.

About ClipSyndicate

ClipSyndicate, a next-generation online video advertising & content syndication platform, enables respected broadcasters and video content producers to easily monetize their content and extend their brands through an Internet distribution channel that syndicates video clips to thousands of vertical Web sites in need of rich media content. Broadcast content providers and Web publishers alike benefit financially from ClipSyndicate by sharing in the advertising revenues generated through the ClipSyndicate media player.

Launched in 2006, ClipSyndicate is a service of Critical Mention Inc., the most comprehensive Web-based television search and broadcast monitoring service. Critical Mention (http://www.criticalmention.com/) is privately held, with headquarters in New York City. For more information please visit http://www.clipsyndicate.com/.