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Top 2007 Enterprise Trends Embrace Secure Web 2.0 Solutions

 

JavaScriptSearch
Wednesday, December 20, 2006; 01:55 AM

Serendipity Technologies, provider of secure, Web 2.0 access to enterprise applications, today emphasized three notable trends that will significantly impact the enterprise in 2007. The consumerization of enterprise IT is happening right now in many organizations and it extends beyond the introduction of collaboration technologies, such as wikis and blogs, to the next level of workplace interactions.

Gartner Research states that "consumerization will be the most significant trend affecting IT during the next 10 years,1" and predicts that "by year-end 2007, 30 percent of large companies will have some form of Web 2.0-enabled business initiative under way2.” IDC reports that enterprises can derive tangible benefits from adopting [Web 2.0] technologies and tools.3 Enterprise organizations are consuming these research reports in record numbers and are attending sold-out conferences on the topic, attesting to the true relevance of Enterprise Web 2.0.

Serendipity has identified that Web 2.0 will impact the enterprise in three principle categories, namely: business, people and technology, as follows:

  • Business – In today’s increasingly competitive world, organizations will intensify efforts to improve corporate productivity. New software products will allow information workers to freely mix application data with publicly available Web content, in a variety of convenient formats. Valuable time and money will be saved by allowing people to create useful information out of disparate data and putting that information at the fingertips of any employee. Without these products, workers will continue to waste much of their day toggling between different applications, looking for and retrieving data they need to do their jobs.
  • People – Employees, led by a new wave of Generation Y-ers entering the workforce, will forever change the way people interact with enterprise applications and information systems. Accustomed to defining their own online experience at home, today’s young workers will find it difficult to adjust to rigid corporate applications and will foster a fundamental change in work patterns at the office.
  • Technology – Web 2.0 tools will be bolstered to provide the security and scalability demanded by today's corporate environment. Popular Web 2.0 data delivery and sharing technologies, like RSS/ATOM, AJAX, personalized homepages, tagging and social bookmarking, are open and inherently insecure. In order to be widely adopted by organizations, secure and scalable products and services will become available in the near future.

"Access to timely and accurate application data is crucial,” said an executive of a global manufacturing conglomerate and customer of Serendipity. “Locating relevant customer records and information takes far too much time for our knowledge workers and mobile workforce. Reducing this waste of time and valuable resources and increasing productivity are key to the continued success of our business.”

“Today’s forward-looking technology companies are developing tools that will make the Enterprise Web 2.0 dream a reality,” said Shahar Kaminitz, CEO and founder of Serendipity Technologies. “Most of the attention of Web 2.0 in the enterprise has so far, focused on employee-generated content via wikis and blogs. The technology is now available to let organizations also provide secure Web 2.0 access to applications and information stores, thereby realizing significant productivity benefits. We are excited to be part of this new trend.”

About Serendipity

Serendipity's WorkLight™ provides employees with customized and personalized "Web 2.0-style" access to corporate data that reside in enterprise applications. With WorkLight, employees themselves define how information they need is aggregated and presented, regardless of the source – within the firewall or publicly available from the Web. Most importantly, with WorkLight, organizational access control and security policies are enforced. The benefit to the enterprise is a substantial productivity gain, since people can easily find and use the information they need to do their jobs, quickly, efficiently, and securely. Serendipity's enterprise-ready technology is scalable and conforms to existing and future security and access-control policies. For more information, visit www.serendipity-tech.com.

1 Gartner's Position on How to Exploit Consumer IT's Advantages, 2006, Gartner Research, March 2006

2 Predicts 2007: Web 2.0 and Consumerization Forge Into the Enterprise, Gartner Research, 22 November 2006

3 Getting Results by Empowering the Information Worker: What Web 2.0 Offers Beyond Blogs and Wikis, IDC, October 2006.

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