JavaScriptSearch Wednesday, November 22, 2006; 05:41 AM
Award-winning interactive agency, Mindflood, today announced the launch
of the second version of their website and design portfolio (http://www.mindflood.com).
A creative portfolio site that is unlike any other, the new “Seduction”
site showcases the agency’s quirky sense of humor, loyalty to their
clients and allows their portfolio to speak for itself.
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"Seduction really allowed us to throw out all the restrictions and just
see what we could come up with," said Chris Kief, Technical Director. "For a five-page site, there is a lot going on. Tons of custom audio,
green screen video, sound effects, animation, web services,
voice-overs, Flash Remoting, AJAX, real-time chat, motion graphics,
content management, etc. Keeping everything fluid and really working
seamlessly together was a top priority throughout the development."
Visitors to the new website are warned to “prepare to be seduced” as
they are treated to rich aesthetics, typography and clever copywriting.
The overall goal was to communicate the agency’s commitment to building
strong relationships with their clients, while doing cutting-edge
interactive work and allowing all parties to have a little fun along
the way.
“The objective with our site was to avoid pretending to be a company
we’re not—we’re fun-loving, quirky people who try to do great work.
That’s the impression we want people to leave with,” said Creative
Director, Chris Lund.
Mindflood intended to leave a lasting impression on clients and
prospects offline as well, as part of the marketing push included
carefully crafted care packages for all of their beloved clients which
included a custom bottle of champagne, truffles and a compilation CD of
love songs.
“While developing an internal project like this is a large investment
of time and resources, there is no doubt it’s all worth it,” said
Studio Director, Noah Costello. “Despite the growing trend of
interactive companies doing very simple, clean portfolio sites, we
still felt that this was an opportunity to show our character and
experiment with new technology. It will also help us to connect with
the clients we really want to be working with, those that appreciate us
the way we appreciate them. The day might come where Mindflood launches
a one-page portfolio, but for now we are having too much fun seducing
clients.”
To view Mindflood “Seduction,” or for more information on Mindflood’s interactive design and development services, visit www.mindflood.com.
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