BlueTie Launches TieIn -- a Web Services Platform for Centralized Management and Custom Development

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Monday, November 20, 2006; 04:35 AM

BlueTie has launched TieIn, a Web services platform that gives resellers the ability to manage all of their customers in a single interface and develop powerful new mash-ups. TieIn enables resellers to increase service revenues while reducing the time and costs to provide these services – giving partners an alternative to tedious Microsoft Exchange implementation and administration.

TieIn combines a Web-based Extranet – for centralized provisioning, private-labeling and administration – with an XML-based Web services API that enables custom development and mash-ups. These tools give partners the ability to instantly manage all of their customers and extend BlueTie in new ways.

TieIn is immediately available to BlueTie’s 700 resellers worldwide, as well as new partners. By private-labeling BlueTie services directly through TieIn, partners can also strengthen their brand identity, increase customer satisfaction and generate additional professional services revenues.

“Midnight runs to fix Exchange server issues are a thing of the past for resellers who choose BlueTie,” said Rob Chamberlin, director of marketing for BlueTie. “Our partners can manage all of their customers and earn services revenue while at the office or from home in their pajamas. It’s that simple.”

Resellers can now pay a fixed monthly wholesale price for each user they provision and set the retail price to generate 40-70% margins for the duration of each customer relationship. They can also use the TieIn management and provisioning API to integrate BlueTie into third-party applications for vertical or custom solutions with single sign-on.

Resellers can instantly brand the BlueTie application with their logo and color scheme or their customers’ brands. They can also manage billing and customer support to generate services revenue and deliver a completely private-labeled solution.

Resellers can join the BlueTie Channel Program at no cost. VARs, IT consultants and other resellers interested in learning more should visit http://www.bluetie.com/smb_content/partners/partners_cp.php.

BlueTie is a leading provider of hosted email and calendaring solutions for small to mid-sized businesses (SMBs) and service providers worldwide. BlueTie entered the Software as a Service sector in 1999 by introducing their hosted suite of small business tools that require no hardware, software or IT support. BlueTie’s software is available direct to SMBs at www.BlueTie.com.