Schematic Bolsters Multimedia Platforms Group

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Friday, October 27, 2006; 06:37 AM

Schematic, a full-service interactive agency, today announced the addition of Flash platform thought leader and author, Joey Lott as a Senior Software Architect to strengthen its Multimedia Platforms Group. Lott will play a critical role in providing application design and technical leadership for Schematic’s industry leading Flash team and will be responsible for recruiting and guiding the newly opened New England office located in Boston.

Lott is an industry authority, having penned numerous books on the subject of Flash platform application development, including the Flash 8 Cookbook (O’Reilly, 2006); ActionScript 3.0 Cookbook (O’Reilly, 2006); Programming Flex 2 and the Flash 8 ActionScript Bible (Wiley, 2005). In addition, he has been a pundit at key events, including Flashforward, Flash in the Can (FITC) and Adobe MAX, and has provided corporate training and consulting for companies including Microsoft, Accenture and Disney.

Schematic’s Multimedia Platforms Group has demonstrated its extensive experience in providing industry leading development using advanced tools including Flex 2.0, ActionScript 3, Flash video and Flash Remoting to create groundbreaking projects. Schematic has developed Flash platform based applications, leveraging the technology to deliver new uses including innovative advertising delivery platforms, user generated content sites and streaming video players. The interactive agency’s expertise has resulted in new and more compelling branding efforts across a number of mediums including broadband, set-top boxes, mobile handsets and interactive TV.

Lott joins an already impressive Flash platform development team which includes:

• Robert Reinhardt, Group Vice President -- an internationally regarded authority on multimedia application development, frequent industry evangelist and the lead author of the Flash Bible and co-author of the Flash 8 ActionScript Bible
• Paul Newman, Director -- a renowned expert, with extensive knowledge of object-oriented ActionScript development, Flash Remoting, Flash Media Server, Flex, and desktop Flash applications
• Geoff Stearns, Senior Software Developer -- the author of the SWFObject Flash Player detection script, an expert in Flash/Javascript interaction and instructor of front-end web development at The Cooper Union
• Danny Patterson, Senior Architect -- an Adobe Community Expert who has contributed over 40 articles to Community MX and MX Developers Journal as well as co-authored (with Lott) the book, Advanced ActionScript 3.0 with Design Patterns and also Flash 8 ActionScript: Training from the Source

“At Schematic, we pride ourselves on the fact that we have assembled some the industry’s greatest Flash platform experts,” said Trevor Kaufman, CEO, Schematic. “Our all-star Multimedia Platforms Group is being called upon by some of our highest profile clients to create and deliver the most compelling, cutting edge interactive experiences.”

About Schematic

Schematic is a full-service interactive agency focused on improving the digital interfaces between companies and their customers. Headquartered in Los Angeles with offices in New York, Boston and Atlanta, the firm provides user experience, design, technology and marketing solutions for a wide array of platforms, including the Internet, interactive television, set-top boxes, game consoles and mobile devices.

Schematic’s clients include ABC, Accenture, Amp’d Mobile, AOL, BMW, CNN, Comcast, DIRECTV, Electronic Arts, ESPN, Fox, Hitachi, Intel, ITV, Microsoft, Motorola, MTV Networks, NBC Universal, The NFL Network, Panasonic, Paul Mitchell, Pfizer, Showtime, Sony, Starz!, Target, Turner and Warner Bros. For more information, visit http://www.schematic.com.