AJAX-Enabled Site Launched as Part of Innovative Marketing Campaign

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Monday, September 18, 2006; 02:54 AM

Web development company Oshyn announced the launch of a new site as part of a marketing campaign for automobile producer Volkswagen.  The site uses the latest internet technologies to allow people to vote on the "ego emission index" of various concepts and items, including Volkswagen automobiles.

egoindex.com

Advertising agency Crispin Porter + Bogusky came up with the idea for the strategic marketing website. Oshyn talked with the agency's information technology (IT) department and adhered to their back-end development guidelines, as well as ensuring the front-end look and feel coordinated with the overall branding and campaign-specific guidelines. Oshyn managed the portions of the project for which IT was required. 

Two major challenges were that the site: had a tight timeframe between project start and launch, and was highly interactive and required a stable back end and content management for campaign clerks to manage the information posted in the site. CP+B hired Oshyn to get the job done based on previous experience it had with the firm.

Oshyn produced a database-driven, consumer-facing site using industry-standard database technology and scripting on the backend. On the front-end, Oshyn used the latest AJAX (Asynchronous JavaScript and XML) technology. The intent of using Ajax is to make the Web pages more responsive to an end user by exchanging small amounts of data with the server behind the scenes, so that the entire Web page does not have to be reloaded each time the user makes a change.

The completely new web site called Ego Emissions Index is posted at http://egoindex.com/. The site is part of a larger campaign that consists of television and print. 

Diego Rebosio, Oshyn CEO summarized the engagement: "The result was a solid site that was launched on time, on budget and with no headaches or surprises. Our customer was extremely happy with the resulting work which was part of a very successful campaign."