Interactive Agency ROKKAN Develops AJAX-Based Website for BreakThru Radio

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Monday, August 14, 2006; 02:42 AM

Interactive agency ROKKAN has collaborated with BreakThru Radio to create a new Web 2.0 website, using technologies such as AJAX (XHTML, CSS, XML, JavaScript, XMLHttpRequest) and Flash, that offers a feature rich interactive experience.

The new website at www.breakthruradio.com.

The term Web 2.0 refers to the ongoing transition of the Web from a collection of Websites with static content and endless page loads to Websites with richness and responsiveness typically associated with desktop applications. Web 2.0 technologies are one of the primary factors in the recent surge of sites offering blogs, podcasts, wikis, and social networking. These sites have created a more dynamic Web that encourages flexibility for users, eliminates static content, and offers increased support of multimedia functions.

The new Website, www.breakthruradio.com, allows users to watch videos, listen to music, and search the Website without missing a beat, literally. “We used AJAX technologies to develop functionality that wasn’t possible before,” said Jim Blackwelder, Director of Technology at ROKKAN. “Now, no matter where you click, the site’s most important feature – streaming media – isn’t interrupted. We are able to offer a continuous audio / video stream while users browse the site without using HTML frames or an annoying pop-up window.” Web 2.0 Rich Internet Applications and AJAX technologies allows the browser to continuously request content from the server without the traditional HTTP server request and page reload. The Website also features Yahoo! Maps Web Services and Action Script Flash API allowing users to track concerts and bands around the globe.

“It’s encouraging to see businesses and production quality sites starting to request feature rich Web 2.0 applications - and there’s no reason not to - the technology is sound, the cost is minimal, and the opportunities are abundant,” said Blackwelder.