JavaScriptSearch
Wednesday, June 21, 2006; 05:35 AM
Pepperjam, a leading search, affiliate, and media
management firm, announced the launch of its new
Pepperjam.com website, a comparison shopping blog.
The Pepperjam Comparison Shopping Blog unifies two of the Internet's
most popular activities: shopping and blogging, while providing users
with a high-quality, integrated comparison shopping experience. The
company announced that all marketing of the website will be lead by an
industry-leading search-engine marketing firm.
Kristopher B. Jones, President & CEO of Pepperjam said, “After
nearly 12-months of development using an internal team of software
engineers and marketing experts, the Pepperjam Comparison Shopping Blog
represents an extremely robust, user-centered comparison shopping
engine. Pepperjam.com demonstrates that it is possible to provide the
user with an integrated shopping, searching and blogging experience,
while providing access to a massive database of products.”
Jones also added, “Unlike a typical comparison engine experience where
shopping and reviewing are done separately, on separate pages, and in
some cases, different websites, the Pepperjam Comparison Shopping Blog
allows users to comparison shop, read and write blogs, and never
migrate away from their unique, individual shopping experience. While
Google uses similar technology in products like Google Maps and
Gmail, this is the first time advanced technologies such as Asynchronous JavaScript and XML (Ajax) have
been used in the comparison shopping space."
Pepperjam offers merchants two distinct pay-for-performance product
placement options, Cost-Per-Acquisition (“CPA”) and Cost-Per-Click
(“CPC.”) Both CPA and CPC listings are controlled via an
auction-based bidding algorithm. By combining CPA and CPC
featured placements, merchants can maximize product exposure in front
of Pepperjam.com’s visitors.
The quality of shopping traffic on Pepperjam.com is second to none
thanks to pepperjamSEARCH, the search-engine marketing
division of Pepperjam. pepperjamSEARCH is one of only 26 Google Adwords
Qualified Companies in the United States and is made up of a powerful
team of certified Yahoo! Search Marketing Ambassadors. In effect,
product placement on Pepperjam.com is like forming a partnership with a
professional SEM Firm on a pay-for-performance basis. The company uses
cutting-edge techniques including “long-tail” search-engine marketing
theory, targeted contextual ad buying, and utilization of proprietary
search analytics and API technology to consistently drive targeted
traffic to its merchant partners.
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