The Wall Street Journal Online Launches AJAX-Powered "LiveNews''

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Tuesday, April 11, 2006; 04:13 AM

The Wall Street Journal Online has added AJAX "LiveNews" that provides readers with automatic, constant updates to its home page. "LiveNews" was created by the  Dow Jones Labs team, whose mission is to design and implement innovative technologies.

Dow Jones Labs used Ajax technology to provide the Online Journal with refresh capabilities, making the site a leader in embracing this new technology for real-time news display.

"We continually seek innovative new ways to provide our readers with the best user experience on the web," said Gail Griffin, general manager of The Wall Street Journal Online. "This effort is just one more way we ensure that the Online Journal is the premier subscription news Web site available."

The development of LiveNews by Dow Jones Labs is the latest in a series of market-leading innovations. Dow Jones Labs recently launched LiveQuotes on MarketWatch, which like WSJ.com is published by Dow Jones. LiveQuotes is an application of Ajax technology that automatically updates market information such as stock quotes.

Earlier this month, the Online Journal launched its first redesign of its home page since 2002 in order to enhance the site's ease of use, and added new options to its industry-leading personalization features.

Building on those changes, the site also plans to enhance its personalization significantly in the coming months. It will introduce a new technology that will allow readers to personalize the news that is most relevant to them. They can customize news from the Journal, MarketWatch and other news sources, as well as to save their news searches for easier access.

Users can learn more at www.WSJ.com/beta, and Online Journal subscribers can sign up for an email alert to be notified when the beta release becomes available.

About The Wall Street Journal Online

The Wall Street Journal Online at WSJ.com, published by Dow Jones & Company (NYSE: DJ; www.dowjones.com), is among the largest paid subscription news site on the Web. Launched in 1996, the Online Journal continues to attract quality subscribers that are at the top of their industries, with 768,000 subscribers world-wide as of Q4, 2005.

The Online Journal provides in-depth business news and financial information 24 hours a day, seven days a week, with insight and analysis, including breaking business and technology news and analysis from around the world. It draws on the Dow Jones network of nearly 1,900 business and financial news staff-the largest network of business and financial journalists in the world. The Online Journal also features exclusive content, including interactive graphics on business and world news, and online-only columns about the automotive industry, technology, personal finance and more.

The Online Journal offers three industry-specific verticals: the award-winning Health, Media & Marketing and now Law. Health offers authoritative analysis, breaking news and commentary from top industry journalists. Media & Marketing is designed for professionals in the advertising, marketing, entertainment and media industries. Law is designed to provide law firms and attorneys timely information on events and trends important to the legal market. Subscribers to all also get access to the full content of the Online Journal.

In 2005, the Online Journal was awarded a Codie Award for Best Online News Service for the second consecutive year, and its Health Industry Edition was awarded Best Online Science or Technology Service for the third consecutive year. In 2004, the Online Journal received an EPpy Award for Best Internet Business Service over 1 million monthly visitors.

The Wall Street Journal Online network includes CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com and CollegeJournal.com.