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Website SEO and Web 2.0

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Robert McCulloch
October 09, 2006

Robert McCulloch
Robert McCulloch does SEO via Web 2.0, Social Bookmarking, Syndication and Automation. http://website-promotion-blog.info - [email protected]
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New sites no longer need to be submitted to a search engine to be listed in their results. A link from an established website will get the search engines to visit the new website and spider its contents. It can take a few days or even weeks for search engine spiders to visit and index a new site.

Once the search engine has found a new website it will start to index the pages on the site as long as the pages are linked with each other. Pages which are accessible only through Flash or Javascript links are not indexed.

Search engine look at a number of different factors when crawling a web page and many pages may not be indexed by the search engines. The number of links or levels from the root directory of a site is an important factor in whether or not a page gets crawled.

Webmasters can instruct spiders not to index certain files or directories through the standard robots.txt file in the root directory of the domain. Standard practice requires a search engine to check this file when visiting the website A webmaster can use this file to prevent pages such as shopping carts or other dynamic content from appearing in search engine results.

For those search engines with paid submission, it may save some time to pay a nominal fee for submission. Yahoo guarantees inclusion in their search results, but does not guarantee specific ranking within the search results.

Blogs change every thing about how search engines find web pages. A Blog is an online discussion website or a log of a persons thoughts. This allows a webmaster and/or his visitors to voice their opinion on a specific subject in a very friendly and simple way.

A Ping is a method of informing the blog community and the search engines that you have updated your blog and a new post or comment has been made to your blog. So if you have new web pages you want indexed, post a message with a link to the new pages on a blog and they will get indexed much faster than if the link was on a website.

Not only is a blog great for getting a web page indexed, they create clean code with the click of a button. Just type your message and click the "Publish" and you've got a new web page. But even more important is the speed at which the search engines index blog content. A search engine will index blog content in as little time as a few hours. I have even seen search engines hit a blog within seconds of posting a message to the blog as long as the ping function is working.

Now repeat that blog and ping process three to five times a week and before you know it you have a lot of high quality web content. And that is just what the search engines like the most!

To get quality inbound links to your blog, don't use Reciprocal Link programs. Google does not like reciprocal linking to get PageRank for your website. Use comments on other blogs like your own. But do not spam! Another good method to get one way links is article submission. To learn more about website promotion and SEO with Web 2.0, visit http://website-promotion-blog.info.

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