Wellness Layers Launches New Web 2.0 Consumer Wellness Platform

August 1, 2007; 01:59 AM
Wellness Layers, Inc., a leading provider of online private-label nutrition, fitness and wellness solutions, announced today that it has released a new version of its consumer wellness web platform. The Wellness Layers Platform called WLP enables companies to rapidly establish a comprehensive private-label nutrition, fitness and wellness portal for their customers, patients and employees.

The new version, WLP 2.0, improves on earlier versions by embracing Web 2.0 design, functionality and technologies. WLP 2.0 also now offers highly interactive nutrition, fitness and lifestyle planners and tools using Ajax technologies to support an easy and enjoyable user experience. The platform also offers an integrated Web 2.0 community with a complete customizable suite of services like personal pages, blogs, discussion forums, chats, personal picture album, friends and other advanced wellness community features.

"By releasing WLP 2.0, with its cutting edge tools and community features, Wellness Layers is fulfilling its mission to be on the forefront of online wellness," says Wellness Layers' Chairman and CEO Dr. Amir Kishon. "Our clients, who are leading corporations within the wellness industry, have recognized this simple fact: providing greater online value to their customers leads to increased customer acquisition and retention and has a significant positive impact on their brands," says Dr. Kishon. "We are pleased that the new platform has already been selected by some of the nation's leading nutrition, fitness and wellness companies. Wellness Layers is planning on upgrading its client base to the new version," adds Dr. Kishon.

Wellness Layers' Vice President of Marketing, Robert Hallock, says, "We see a tremendous growth in interest by corporations to reach out to their customers and employees with engaging, high quality online wellness tools and communities. With our twelve years of marketing and technical experience in the online wellness arena, Wellness Layers is well positioned to help these companies rapidly establish destination web sites for consumers."

About Wellness Layers

Wellness Layers, Inc. designs and develops private-label online nutrition/wellness services for leading companies in the weight loss, nutrition, fitness and wellness industries. It also owns and operates the leading online diet site, www.dietwatch.com. The company was founded in 1994 and is headquartered in New York, NY with a development center in Israel.