Pepperjam Launches Ajax-Powered Comparison Shopping Blog

JavaScriptSearch
Wednesday, June 21, 2006; 05:35 AM

Pepperjam, a leading search, affiliate, and media management firm, announced the launch of its new Pepperjam.com website, a comparison shopping blog. The Pepperjam Comparison Shopping Blog unifies two of the Internet's most popular activities: shopping and blogging, while providing users with a high-quality, integrated comparison shopping experience. The company announced that all marketing of the website will be lead by an industry-leading search-engine marketing firm.

Kristopher B. Jones, President & CEO of Pepperjam said, “After nearly 12-months of development using an internal team of software engineers and marketing experts, the Pepperjam Comparison Shopping Blog represents an extremely robust, user-centered comparison shopping engine. Pepperjam.com demonstrates that it is possible to provide the user with an integrated shopping, searching and blogging experience, while providing access to a massive database of products.”

Jones also added, “Unlike a typical comparison engine experience where shopping and reviewing are done separately, on separate pages, and in some cases, different websites, the Pepperjam Comparison Shopping Blog allows users to comparison shop, read and write blogs, and never migrate away from their unique, individual shopping experience. While Google uses similar technology in products like Google Maps and Gmail, this is the first time advanced technologies such as Asynchronous JavaScript and XML (Ajax) have been used in the comparison shopping space."

Pepperjam offers merchants two distinct pay-for-performance product placement options, Cost-Per-Acquisition (“CPA”) and Cost-Per-Click (“CPC.”) Both CPA and CPC listings are controlled via an auction-based bidding algorithm. By combining CPA and CPC featured placements, merchants can maximize product exposure in front of Pepperjam.com’s visitors.

The quality of shopping traffic on Pepperjam.com is second to none thanks to pepperjamSEARCH, the search-engine marketing division of Pepperjam. pepperjamSEARCH is one of only 26 Google Adwords Qualified Companies in the United States and is made up of a powerful team of certified Yahoo! Search Marketing Ambassadors. In effect, product placement on Pepperjam.com is like forming a partnership with a professional SEM Firm on a pay-for-performance basis. The company uses cutting-edge techniques including “long-tail” search-engine marketing theory, targeted contextual ad buying, and utilization of proprietary search analytics and API technology to consistently drive targeted traffic to its merchant partners.

http://www.pepperjam.com